Welcome to the

We created this website to host the free training resources we’ve built to help you succeed…

Whether you’re eager to deploy a creative strategy that can explode your business’ sales… Or cultivate creative strategy as a skill to amplify your earnings as an employee, freelancer, or agency owner. 

Experts in the copywriting and marketing space are realizing that the dominant digital marketing playbook for top of funnel and cold traffic acquisition has been thrown out the window. 

Over 8 million businesses have been left in the lurch as the old techniques built around manual interest targeting or “hacking” the algorithm have spiked costs per lead and buried conversions.

We’re prepared to help.

As the co-founder of the CamCom advertising agency and co-owner of the copywriting education platform Copy That!, Alex Myatt has been pounding the table about creative strategy for years.

In fact, he warned the businesses he worked with about all the changes that have been taking place…

Which means he was more than ready to help them seize the opportunity–generating over $280 million for his clients in the process. 

Over the next few weeks, Alex Myatt and the Copy That! team plan to share his secrets with you…

Bridging the gap between your current challenges (spiraling costs per acquisition and tanking conversions) and everything you need to profitably scale ads across feed platforms like Facebook and TikTok.

We’ll be sharing free training resources with you beginning March 22 (or sooner if you’re a VIP for the event)...

But in the meantime, you can watch the "Creative Strategy 101" briefing below to understand exactly what’s changed and why “Creative Strategy” is so hot right now.

The Game Has Changed
(And Most Businesses are Falling Behind)

As Alex explains in the video above, the Andromeda AI update broke top of funnel and cold traffic marketing for millions of businesses. 

Whether you own an offer or you’re trying to get copywriting clients, here is the reality of the landscape you are competing in right now:

The Andromeda Shift: Meta’s retrieval algorithm now analyzes millions of behavioral, auditory, and visual signals in milliseconds to match creative assets with individual users.

The End of Manual Targeting: Interest stacking and lookalike modeling no longer work. The creative asset is now the only targeting tool left.

The 4.2% Reality: Data from $1.3 billion in ad spend proves that only 4.2% of all creatives become “winners.” Scaling has less to do with creativity or intuition or smart marketing. Now the winners have to balance quantity with quality.

The AI Slop Problem: 8 million active advertisers are “crapping out” low-quality AI content, causing user engagement to plummet and Meta to punish lazy brands.

A Rare Window of Opportunity

Because so few marketers understand how to navigate this shift, brands are practically begging for qualified Creative Strategists.

Expert practitioners are currently commanding minimum setup retainers of $8,100 per month, with many scaling to $40,000+ monthly revenue models.

But this "Andromeda Armageddon" has created a window of opportunity that will likely only last 12 to 24 months before these systems become common knowledge.

That’s GOOD NEWS for small businesses and newer copywriters and marketers looking for their big break.

Because the technology is so new, you don’t need a degree or a decade of experience to dominate in Creative Strategy right now…

You just need the right system.
 

Don’t Miss Our Live Training on March 25

The free training videos dropping on March 22, 23, and 24 will provide the foundation for what we’re revealing at the Creative Strategist Launchpad event on March 25. 

Then, on Wednesday, March 25 at 2pm EDT, Alex is going live to reveal the 3 Secrets creative strategists need to succeed in the new and unexplored world online businesses have found themselves…

The same 3 secrets that could mean the difference between profitable scaling and burning your bankroll…

And the same 3 secrets that could mean the difference between losing your current clients and locking them in for 6-figure retainers. 

Mark your calendar now. This is a one-day-only event, and these free resources will not be available afterwards.

Talk soon,

Sean MacIntyre
Co-founder, Copy That!