"I feel lost. How do I actually get copywriting clients?"
Questions like that (☝️ ) have been asked sooooo many times since I first released “The Secrets of Copywriting."
(Just in case you haven’t seen it: that’s a 5-hour copywriting course I released for free on YouTube…)
Now, there’s been a lot of great feedback on that video:
And despite the insistence from grateful newbies that I should have charged money for it… “The Secrets of Copywriting” will ALWAYS remain free. Period.
But that wasn’t the only thing that aspiring copywriters said about the course…
It actually seemed to breed more questions than answers:
Questions like:
“How do I get clients… what methods did you use?”
“Can you show me examples of how to do research properly?”
“How do I make sure I don’t disappoint people?”
“What other resources do I need?”
“Can I get the notes on this…?”
Gaps. Holes. Unanswered questions that I simply didn’t cover in the video.
And though I’ve done my best to answer questions in the comments…
Unfortunately, there’s just no substitute for in-depth, step-by-step, example-driven information.
(Which is why... What I’m about to reveal has been the most requested thing Copy That! has ever been asked to make…)
So if you left that free course feeling like a piece of the puzzle was still missing, I’ve put together something new for you…
Something 4x bigger than the original video.
Something that goes even further… and much much deeper.
Something that's designed to cut out uncertainty and kickstart any fresh copywriting career...
Our "Copywriting Career Co-pilot" is the ultimate answer to all your remaining questions...
A full, behind-the-scenes package that reveals everything it took for me to become a “six-figure copywriter” (with more than 20+ hours of new content, PLUS free bonuses just to say thank you to our Copy That! YouTube subscribers...)
Yep, I wanna know Copy That's secrets for getting clients >
I knew I wanted to make something like this after receiving so many additional cries for help.
These never-before-packaged resources help provide the extra support that uncertain copywriters need.
So you can feel confident in building your career.
This is a tailored package to reassure those who still aren’t sure of what to do next.
In a moment, I’ll list and explain EVERYTHING this one-of-a-kind package includes… But first…
So Why Has The "CCC" Taken So Many Hours & Revisions To Put Together For You?
Well, I literally scrolled through EVERY. SINGLE. COPYWRITING. RESOURCE. I have EVER written, read, or recorded… just to assemble this.
Seriously, I went all the way back to 2018 just to see what good and bad decisions I made when first unlocking the secrets of copywriting.
And you can rest assured, I’m only including the good stuff.
For both improving your copywriting skills and getting clients, this is Copy That!’s go-to guide.
But this isn’t a generic course or a single method that can only be applied to 1% of the copywriting population like most stuff out there… (that's also majorly overpriced).
Instead, you’ll get access to multiple masterclasses, cheat sheets, over-the-shoulder videos, private streams, and copywriting notes that have been essential for my career to take off.
In other words: the lessons that took me from desperately seeking my first content gig on Fiverr, to being Head of Marketing for a multi-million dollar health-tech company.
Until now, most of these resources have either:
> Only been available in several different courses
Or
> NEVER even been released from my PC's personal files
And to give you an idea of the scale we’re talking about here…
The original “Secrets of Copywriting” course took me perhaps 1 week to put together…
But this all-access package took me a combined total of 2 MONTHS to produce and assemble.
Why?
Because everything that’s included was designed to cover full topics in their own right. Each part solves individual problems to help “unstick” you from slow progress.
So, if you felt like you needed something more after watching the original 5-hour video, then this is for you.
Welcome to the heavily-requested follow-up, which reveals how I learned so much about copywriting… and converted those early, unfruitful pitches into reliable, full-paying clients…
Here’s What’s Included In Your
Copywriting Career Co-pilot
1. Getting Clients & Landing Jobs
How to Get Clients: Copy That!’s Masterclass Trilogy
Masterclass #1: “How to Attract Clients & Cut Through the Clutter of Your Competition” | 1 hour 30 minutes
Masterclass #2: “How to Build a Network So Solid That You’ll Never Have to ‘Apply’ for a Job Ever Again…” | 2 hours 21 minutes
Masterclass #3: “Secrets to Successful CVs, Resumes, and Pitches (That Land 4 of Every 5 Jobs They Go For)” | 2 hours 34 minutes
D********. R*******. 👈 Uncover the only 2 things you need to NAIL your pitches…
Cold email doesn't work! UNLESS you do this. Skip to 14:24 in Masterclass #1 to find out why I'm so good at securing freelance clients over email.
"Copywriting is oversaturated." The truth is… anyone who says this only ever tries the same 2 or 3 methods for winning gigs. Let me reveal exactly where they go wrong.
No experience? Can you still get copywriting clients? YES! The secret is choosing the right targets - let's look at how you can start doing that today…
Masterclass #2 reveals how I went from $5 content writer to $100k copywriter before I was 22. (This isn't for everyone but if you think you can handle it… then prepare for rapid progress…)
REVEALED: How to Build a Network So Solid That You'll Never Have to "Apply" for a Job Ever Again - (And the 11 Keys to achieving it…)
👀 + 🖥 + 📄 = 🏆 (Who knew that 3 emojis could hold the secret to successful pitching?) - You'll know exactly what it means by the end of these masterclasses…
Unlock the secrets to almost ALWAYS writing a resume in the top 1% of applicants… by watching: "HtWaT1%CRtAfAJoGYWaHaSPatRtLMa$100kJWIEWIWTWWI" - included as part of the Pitching Trilogy! (Man... is that name too long?)
Upwork and Fiverr are the only ways to find clients, right? WRONG! Your dream clients are just a few Google searches away… And Masterclass #1 spells out how to find yours…
"Am I ready to start prospecting for clients?" After watching these 3 videos (within just over 6 hours), you'll put that doubt to rest forever.
"What do your eyes see first???" Take the 5-second test at 12:34 in Masterclass #3 to discover why some CVs and pitches are 80% successful and why others NEVER hit their mark…
Does your resume (or anything you send to potential clients) follow these 12 rules? Check out Masterclasses #1 & #3 for the full picture ✅
I struggled to get my first client. Until I started doing ONE thing differently. (HINT: It's nothing to do with what niche you pick…) This point is SO important that I mention it in all 3 masterclasses…
Masterclass #2 literally took 4 years to put together. Please avoid months of trial & error by taking advantage of my hard-won, “networking shortcuts.”
Wanna hear something about applying for gigs that 95% of copywriters don't know? (And yes, this is almost always the difference between success and rejection for jobs.) 👉 Masterclass #1
NEVER open your pitch or resume with the words: "Passionate," "Ambitious," "Driven," "Creative," or "Individual…" - Instead, use __________ You'll discover what it is in Masterclass #3…
(By the way…) if you still struggle on job sites, then you should watch all of these.
2. Uncovering the Secrets of Good Research
How a “Six-Figure Copywriter” Conducts Research
This is REAL footage of me (Alex) using my detailed research progress to master an entire market | 13 hours 54 minutes
Ever wondered if you're doing research wrong? These unrestricted videos will show you once and for all.
(From a real project) Watch 100% unedited, raw, “over my shoulder” footage of how I find the BEST messages to use in copy…
Not sure where to start when writing copy? No problem. Simply follow the steps laid out in these 11 videos.
Discover how to identify “IVOC-rich” web pages to swipe from, for your own copy (episode 2 reveals all…)
“THIS is where the real money is made.” Want to know how the right research process can mean the difference between a $300 and $3,000 project? Dive into episode 3.
“It’s like we’re drinking from the same cup of tea… 👀” Sit next to me as I reveal EVERYTHING I do when preparing to write killer copy. If you’ve ever been stuck looking at a blank Word Document, this research series holds the cure.
11 videos… 13 hours and 54 minutes… FULL behind-the-scenes access to my research method… (Nobody has seen this before.)
WARNING: We do touch on some sensitive material in these videos… So only watch if you’re prepared to see what copywriters really get up to on a daily basis…
How to become the most knowledgeable copywriter in ANY market you can think of? 👉 “Tribal IVOC” (You’ll be an expert in this by the end of our time together.)
The best researchers are also the best “summarizers.” I'll show you why in episode 8. And how you can become one too…
A FULL EXPLANATION: Why the “Other” category I mention in my 5-hour video is perhaps the most important piece of research you need to master…
Here are 87 potential selling points you can use to sell a product… Seriously. Episode 11 might contain the most stupid-crazy-value I’ve ever given away.
3. Mastering the Basics
Staying On Track: 5 Copywriting Cheat Sheets for Beginners
Make these 5 core lessons into your personal mantras.
If you could only look at one resource for the rest of your career, you should choose this one every time.
(Print them out, make them your screensaver, tattoo them on your forearm... Just don't forget them.)
“The Emotional Decision” This is DEADLY important if you don’t want to bore your reader to tears… If you only take away ONE thing from these cheat sheets, let it be this.
“Wait… what Stage of Awareness is this copy?” Sound familiar? Keep sheet #2 handy so you’re never in doubt again.
Take a look at the #1 thing that stops readers from continuing with copy ❌ Get this right and you’ll have jumped the first hurdle where most copywriters fall.
Unlock the undeniable framework of RIOA. (Throughout my career, this has been the most reliable thing to fall back on whenever I’m stuck for words…)
Get the 4-step process for making EVERY LINE YOU WRITE feel like it was written exclusively for your reader (with real-life examples). This separates the bottom 95% from the top 5% of copywriters.
NOTE: If you have a printer, you have our permission to make these into physical copies and put them above your desk…
4. Speeding Up Your Learning
Alex’s Very Own: Summarized Notes on 5 of the Best Copywriting Books
This is where things get a little intimate.
You'll get access to my own take-aways from the very best copywriting books out there.
(+ Save yourself a lot of reading time...)
“The lessons that made me a good copywriter…” These are the actual notes I took when first starting my copywriting journey. And this is the first time I’ve ever shared them with anyone else…
🚨 SHORTCUT ALERT 🚨 Unlock the most important copywriting lessons in 1/10th of the time…
More than just great copywriting knowledge: Access to these documents also means you get a first-hand look at how I take notes on resources + an insight into what kind of books led to my current success.
Book #1: Mainline the “Copywriting Bible” straight into your mind WITHOUT reading hundreds of pages of text… (In fact, it’ll only take 12) 👀
Book #2: By far the most powerful book in this whole collection. I almost feel stupid sharing its secrets with other people… 🙄
Book #3: If you dream of making it as a financial copywriter, THIS book is basically required reading… (And even as a non-financial copywriter, it revealed so much to me.)
Book #4: 5 steps to writing a successful piece of copy? Yep, these notes show you an A-Z blueprint for producing copy that converts…
Book #5: Scroll and stop at any of these 8 pages and you’ll find a piece of advice you can use RIGHT NOW in whatever copy you’re writing… It's almost scary how applicable this book is.
5. Making Everything Stick
The ORIGINAL SCRIPT for the 5-hour “Secrets of Copywriting” Video
Become a "true copywriting geek" by unlocking the original script of the video that has already helped thousands of people begin their copywriting journey.
Again... nobody has ever seen this before.
LEAKED: Everything I wanted to say in the 5-hour video, but couldn’t… this script reveals all… 🤯
Before it was ever intended for YouTube… Gain access to the entire script I wrote for “The Secrets of Copywriting” (back when I was paid to write it for an 8-figure company’s marketing team)
24,857 words… 38 pages… PLUS a whole bunch I never even included in the YouTube video… If you ever wanted “a written version,” this is it.
CTRL + F has never been so useful… Welcome to your very own “quick reference guide” for copywriting. Use this document as your go-to glossary anytime you need a refresh…
Make your own note-taking 10x easier… Seriously, you can copy + paste ANYTHING you want from this script.
6. Jumping All the Roadblocks
ALL 9 Copy That! “Private Q&A Streams”
Unlock access to our "behind-closed-doors" archive of private Q&A streams where dozens of beginners have asked us about their most pressing problems.
If you have any remaining questions about copywriting or getting clients, I'm almost certain you'll find an answer here.
Unlimited access to every private Q&A we’ve ever hosted (at the time of writing) ✅ Unlock 10+ hours of answers that every copywriter needs to hear…
$7,600: THAT is how much these private sessions alone would cost if all 5 of us charged our hourly rates…
Prepare yourself for 5-on-1, in-depth answers to questions like… 👇
“How can I charge commissions or royalties as a copywriter?”
“Is it normal for newbies to sometimes feel like they've lost [the] copywriting knowledge they've gained? If not, how can this be avoided or mitigated?”
“How do you make sure your client likes your work?”
“What methods do the Copy That! hosts use for research?”
“What age is right to get into copywriting?”
“How many times should I revise my work before submitting it?”
“How do I know I’m ready for copywriting clients?”
“Can I start copywriting with no experience?”
“How do you manage clients’ expectations, your workload, work/life balance, etc. AND make sure you can deliver on your promises without burning out?”
“What are the laws around SMS and Email marketing I need to know?”
“How do I map out and structure good emails?”
“How do you become extremely fast at copywriting?”
“How do you determine how long it will take you to complete a copywriting project?”
“How do you warm up a cold audience?”
“Are there any ‘rule of thumb’ KPIs for email copywriting?”
“What mistakes should I avoid as a beginner?”
“Are people in their 30s at a disadvantage when being considered for in-house or agency roles? If so, how could one go about overcoming it?”
“How do I write punchier copy?”
And A TON more…
"This is Basically an Implementation Guide for the 5-Hour YouTube Course..."
If you feel like something just isn't clicking when it comes to using the copywriting knowledge you're picking up, then this has been assembled for YOU.
Sure, it's great to have loads of copywriting info...
But what good is it if you're struggling to get clients...?
If you're unsure of what to do next...?
If you're not certain about HOW to begin your new career...?
The best thing about these resources is their focus on action.
Although we're very proud of the 5-Hour video at Copy That! (and the 421,341 views its amassed), it's obvious that changing "theory" into "action" can seem like a challenging task.
But it doesn't have to be.
The Copywriting Career Co-pilot spells out the very strategies we at Copy That! used to secure clients when starting out... it reveals genuine, real-time examples of copywriting research... and it provides answers to nearly every question that halted so many beginners before you.
Combine all that with quick-fire summaries, cheat-sheets, and a "behind-the-scenes" look at what separates top copywriters from the rest... and you have a tailor-made "Next Step" guide for anyone with a genuine desire to succeed as a copywriter.
Everything you get has been selected to obliterate the obstacles that stop 95% of new copywriters from making real money.
BUT, be warned: Only invest in this package if you're 100% sure of your drive to be a copywriter. The 5-hour course is free for a reason 👇
Because I know anyone who "can't be bothered" to watch it won't make it in this world.
These resources cost money because they reveal so much more and have taken far longer to put together.
I only want you to invest if you're SURE this is what you want to do.
But if you aresure?
Then I know you're going to love it.
How You Can Get Your Hands on The CCC For a Pretty Crazy Price...
If you're on this page right now, then that means you can get all of this in one place for a "bundle price."
The reality is: if we were selling this based on the cost of each individual component, it would already be upwards of $500 (and that doesn't include the cost of our time... which drives that price tag into the thousands...)
BUT.
We're not your classic "copywriting gurus" here at Copy That!
Instead of inflating the price with false value, we want to make our secrets accessible to everyone at a fair amount.
(I mean... we already released a 5-hour+ copywriting course for free...)
Perhaps a fair way to price this would be based on the money you earn from a typical client.
$750? $1,500? $5,000+? Maybe more?
After all, if you land even one new client from the guides in this package then it's already paid for itself...
But we're not doing that.
You won't even pay the rate that usual course creators charge, like "$379" or "$499..."
Nope.
In fact, you're not even gonna pay more than $100.
Today...
All We're Asking For Is A Single Payment Of $99
(Makes a nice change from the usual $349+ you see doesn't it...?)
We like to be generous with our free and low-price content on Copy That! (because we know what it's like to want more clients without having a ton of money to invest...)
So we don't want to price this course at anything higher than $100.
And right now, we're keeping the price at just $99.
And Of Course... We'll Throw In A Little Extra...
(When you buy, you'll also get 3 bonuses for no extra cost)
Free Bonus #1: Alex & Sean's Original "Copywriting 101" Stream
Get free access to the entire, original stream that eventually became Alex & Sean’s popular “Copywriting 101” series…
Yes, the full, unedited stream (including everything NOT seen in the short YouTube videos).
This has never been released before.
2 hours 26 minutes
Full, Unedited Stream
FREE Bonus #2: Downloadable Resources From The 5-Hour Course
Get your hands on the two KEY resources I use in the video…
We’ll include the original, fully editable documents.
The “Copy Planning Template” (so you’re NEVER lost on what to write next…)
My personal “Sticky Research Template” (So you ALWAYS have a place to start…)
FREE Bonus #3: Downloadable Version Of The 5-Hour Course
And of course… You’ll get the original video itself in a download-ready format.
Put it on your devices offline so you can listen on-the-go, play it in bed, or revisit the fundamentals anytime no matter where you are…
Offline access to the 5-Hour course...
Download anywhere, anytime
Let's Summarize Everything You Get...
(Currently for just $99)
How to Get Clients: Copy That!'s Masterclass Trilogy
How a "Six-Figure Copywriter" Conducts Research
Staying on Track: 5 Copywriting Cheat Sheets for Beginners
Alex's Very Own Summarized Notes on 5 of the Best Copywriting Books
The ORIGINAL SCRIPT for the 5-Hour Copywriting Course
ALL 9 Copy That! "Private Q&A Streams"
Plus...
Free Bonus #1: Alex & Sean's Original "Copywriting 101" Stream
Free Bonus #2: Downloadable Resources from the 5-Hour Copywriting Course
Free Bonus #3: Downloadable Version of the 5-Hour Copywriting Course
Since the "The Secrets of Copywriting" was uploaded to YouTube on 13th June 2022, we've collectively spent hundreds of hours finding and tackling the most common roadblocks that new copywriters face.
This collection of resources aims to remove those roadblocks for you.
If you've decided that copywriting is for you, but you're struggling to put that ambition into actionable steps...
If you crave a behind-the-curtain glimpse of what successful copywriting & client-getting is made of...
Or if you simply want to cover all the bases and discover all our personal strategies...
Then all you need to do is click the button below.
Ready For Your Ticket To Accelerated Success?
Click below to claim your copy today...
Gain access nowSo, What Exactly Are You Being Offered Here?
The "Copywriting Career Co-pilot" is essentially a 'Greatest hits' for new copywriters who are looking for a headstart in their career.
You'll gain access to:
Step-by-step guides for landing clients (6+ hours of footage on how to do this)
10+ hours of in-depth, beginner-focused Q&As (with 5 copywriting and freelancing experts)
Behind-the-curtain footage of a "six-figure copywriter's" research process
Shortcuts for finding copywriting information you actually need to know
Cheat-sheets, original documents, and never-before-seen advice based on Copy That!'s 5-Hour copywriting course
Dozens of answers and solutions to the most common new-copywriter-problems
(Plus+) Access to free & exclusive bonuses...
As a group of seasoned copywriters and ex-struggling freelancers, our free YouTube content has helped hundreds (if not thousands) of copywriters start their careers.
This course is a complete set of answers to the questions, roadblocks, and issues that these aspiring copywriters asked us about while they tried to break through.
Basically, it's an ultimate answer guide for the copywriters who have told us that they're "stuck."
And you can currently gain access to all of it for... $99.
If you're ready to unlock the answers we've compiled for struggling copywriters, then click the button below.
P.S. A personal note from the CT! team:
At Copy That! it's very important to us that you only invest in our products if you can afford it. We're not here to squeeze money out of people who just want to make a living. So, before you purchase any of our products, please make sure you are in a position to do so.
We keep as much of our content free as we can, and we always price products fairly, but regardless of low prices: ONLY buy informational products if you can afford the investment.
