ATTENTION COPYWRITERS AND MARKETERS!
For a limited time ONLY.
A few seats just opened up in the Inner Circle.
Copy That's invite-only group for professional copywriters & marketers looking to make more money, get more clients, and thrive in a community that opens doors.
If you suck at copywriting, leave this page.
If you suck at marketing, leave this page.
And if you are not fully committed to a career in this industry, leave this page!
BUT, if you are an experienced copywriter, marketer, or business owner and you are serious about joining a supportive community that can help scale your career or business....
Then keep reading and prepare yourself for something big.
Apologies if our bluntness above offends you, but we can’t risk being vague.
Because we only made the “Inner Circle” accessible to the most serious members of the copywriting community.
Which is why you can’t just buy access. You have to apply.
We don't let in newbies or people who fail to grasp the copywriting fundamentals.
We only want you if you are serious about developing your career, if you want to learn from us, and if you are ready to receive the most intimate advice.
Now that we got that out of the way I'd like to introduce you to the crew.
Five marketing professionals with 40+ years of combined experience crafting highly converting direct response copy, influential brand campaigns, world-class marketing strategy, and state of the art creative strategy systems used by some of the biggest brands today.
We've written for companies like Unilever, Wieden + Kennedy, Agora Financial, and Legacy Research Group..
We give away the vast majority of what we know for free on YouTube.
No catch.
No catch. No bait-and-switch. We genuinely want more copywriters to be good at this.
But here's the thing nobody tells you when you're first getting started:
Getting started is only one part of your copywriting journey.
And the further along you get, the fewer people there are who can actually help you.
Most copywriting communities are built for beginners. They're packed with newbies asking the same questions, getting the same surface-level answers, from people who stopped writing copy years ago.
That's not what you need anymore.
That's why we built the Inner Circle and what you get with it is nothing short of amazing.
The Sweet Perks...
VIP Coaching Sessions with Legendary Copywriters
We've featured David Deutsch, Mark Ford, Pauline Longdon, and Kyle Milligan and we've got more A-list copywriters and marketing legends lined up for future sessions.
Dedicated Mentors
(us… The Copy That crew), here to push you, guide you, and encourage you to be the best copywriter/marketer you can possibly be. Each of us have dedicated areas of expertise.
Private Weekly Calls
Bring the project you're stuck on, the pitch you're not sure about, the client email you've rewritten five times. We'll get on a call and work through it with you with the group as a hive mind. This is an opportunity for others to learn from you and vice versa.
Intensive Copy Reviews
Bring anything you have been working on to our live sessions. We'll show you exactly what's working, what's not, and how to fix it. Our critiques will change the way you think about writing copy all together. We know that writing and selling are two separate skills and we aim to critique you in a way that you 'll eventually master both. Think, Whetstone streams but dialed up to 11.
The Recording Vault
Miss a session?
No need to worry if you miss a weeklysession! We record every live call and store them in Kajabi so you can view them in your free time. You can even view sessions that predate the start of your membership. This is hours of value sitting at your fingertips.
Front Row Seat to Real Client Work.
Gain exposure to the work the Copy That team are completing for real clients. This way you can stay in the know of the latest marketing trends and what to avoid. Plus you can use our work to help build your personal swipe file.
Exclusive Job Opportunities
Access to the Inner Circle's job posting channel, where we look for copywriters and marketers to hire for our own agencies and brands.
Invaluable Community
Access to an existing network of 40+ leveled up copywriters & marketers (many of whom have hired or referred each other in the past).
Sean's Bad-A**
Swipe File.
Access to Sean’s private, curated, and ever-growing archive of high converting copy worth swiping & studying (full of copy you can’t get anywhere online no matter how much you pay).
Access Copy That's New Releases Before Anyone Else.
Be one of the rare few who get to “alpha test” our newest products, courses, resources, templates, tools, and trainings while we’re
building them. We listen to your input and use it to make the
products better.
Exclusive Channels
What happens in the Circle stays in the Circle. As a part of your membership you get access to the channels reserved exclusively for members. That way you can message The CT! crew and other Circle members privately.
Discounts on All Future Releases
Every time Copy That! comes out with a new product or course you will be given an absurdly low discount. Nobody else will be offered deals this good.
But Wait There is More!
Were throwing in a FREE special bonus just for you.....
The Black Box Recordings
Years of High-Ticket Coaching. Yours FREE!
Unlock a goldmine of recordings from every bootcamp, incubator, and private training session we've ever run. People paid four figures for these sessions and now yours to work through at your own pace at no additional cost.
($2,500 Value)
I'm in.
Take me to the applicationI've told you about the perks but what skills will you walk away with?
I can't list everything because if I did, it would take longer to read than most courses take to finish.
With that being said here is a small taste:
- How to write high converting:
- long-form direct response copy.
- sales pages.
- landing pages.
- squeeze pages.
- top-of-funnel ads.
- Everything you need to know about email marketing such as:
- E-mail segmentation strategy.
- Email sequence structure.
- How to maximize clicks and open rates.
- How to create highly engaging advertorials.
- How to master brand advertising.
- How to leverage direct response design principles to drive more sales.
- How to control your prospects attention with visual hierarchy.
- How to structure a campaign that turns spend into sales.
- Copywriting systems and frameworks that make writing faster.
- How to write the kind of hooks, headlines, and leads that stop people cold.
- How to handle sales objections.
- How to come up with infinite ideas.
- How to develop unique angles that set you apart from your competitors.
- How to engineer a marketing strategy to align with your goals.
- How to make lead generation easy with cold outreach.
- Other methods that make client acquisition stress free.
- How to dominate in e-commerce.
- How to prove your value, increase your rates, and get raises.
Oddly Enough, We Don't Want Everyone to Apply for This.
Anyone who is NOT:
1. A working copywriter or marketer who has some experience and knows how to take feedback.
2. Someone who understands that the fastest way to level up is being in the room with people who are better than you.
This isn't for you.
But if what you've read so far is exactly what you've been looking for?
Then this could be the best decision you make all year.
Here's a Hard Truth About the Copywriting World:
There's a massive gap between copywriters who do okay... and copywriters who do really well.
And the difference almost never comes down to talent.
It comes down to access.
Access to the right feedback. The right mentors. The right rooms.
And If I am being honest with you...
Most of the copywriters who break through in this industry are not the most gifted .
They're the ones who learned how to be consistent, actively took steps to improve their work, and built the right connections early on.
The Inner Circle exists to close that gap.
Don't Just take Our Word See What Our Members Had to Say...
Leah
“I’m a mom of 3, and I was at a point where I couldn’t get hired… what made me know 100% that I was going to join the inner circle is that Sean shows up and pours his heart into everyone… Sean and Rod [helped] me navigate serving [my] client… we’ve only had access to 3 calls so far, but the access to resources has been immediately beneficial. Unequivocally, if you need to grow your business quickly, you need your questions answered, you need your copy reviewed frequently, join the inner circle… you’re getting 4 copy chiefs!”
Nolan
“Just a few short months after [joining the Inner Circle], I ended up landing an in-house copywriting role… The one thing that sets this mentorship apart from anything I’ve seen is [that] I’ve spent quite a bit over the last few years on [info] to bring my career to the next level… [and] everyone in the Copy That crew aren’t just gurus who primarily make their income from selling copywriting courses… they’re actually in the trenches! …You’re getting direct feedback from some people who have not just a proven track record but literally a world class track record that is backed by hundreds of millions of dollars in sales… you can rely on the feedback to actually move the needle towards [your client’s] goals.
Rylin
“I was at a point where I really needed to just start getting experience [with marketing] rather than learning and reading and studying theory… and the [Inner Circle] is really unique in that they gave us a chance to work with a real business and create a real marketing campaign from start to finish… I was able to get my first real portfolio piece which was huge not only for appealing to clients, but also because it really boosted my confidence, being able to know that I can do this and that I’m not just a theory monkey but someone who can actually apply everything and generate results for a business.”
Paola
“I didn’t use the [Inner Circle] to get a job, I actually already had a full-time copywriting role… my intentions with the [Inner Circle] is to really understand how I can use my copywriting skills to expand out of copy, which is exactly spot on with what we were taught… I’m someone that struggles with imposter syndrome alot… having Sean and Alex their to [guide] us… gave me the validation that we were heading in the right way. I’ve paid almost $10,000 to a different guru for a different bootcamp and I regret it every day, I wish I could’ve given [the Copy That Team] my money because they put a lot of time and effort into all of their courses, all of their bootcamps, even their free stuff… it’s an amazing community to be a part of.”
Aaron
“This [Inner Circle] allowed me to take my copywriting skills and theory… and actually apply it to real businesses… I got multiple chances to write for Copy That… I got to write for one of the biggest financial publishers in the entire world, on top of the connections that you get inside help you land gigs. I think I landed around 3-4 gigs just with the private hiring channels inside the [Inner Circle]. After the [Inner Circle]... I feel much more confident about the fact that I can drive results to business not only because of the marketing strategy I learned… but because I actually got to see my own writing, put into a real business context, and generate sales… the incubator was extremely worth it, at least for someone like me.”
Jente
It took me a while to rewrite my initial draft version, didn't really find the time, so I hope I'm not too late! Hope you find it somewhat valuable. I joined the Inner Circle through the Creative Strategy Academy. While my primary focus was on the CSA itself, I made it a point to attend as many Inner Circle calls as possible. (which tbh, was about half considering my other fulltime job). The value packed into a single session is honestly remarkable. Sometimes, one call delivers more practical insights than several masterclasses combined. And it’s fairly easy to adopt those insights, given that you analyse a whole piece of copy together. Learning the thought process of experienced copy writer is honestly the true value here. More often than ever before, I realised my initial conclusions were wrong. But that's exactly what accelerated my growth. Having your thinking challenged in real time is one of the fastest ways to improve. Yes, I still have a long way to go, but the Inner Circle have provided me with a jet pack to get there. Or at least handed me a ticket to hop on a high-speed train.
Cool Man Dude Steve
I have bought a few high-ticket programs throughout my career as a copywriter and marketer and I have never seen anything like what Copy That! Offers. The generosity of the content, critiques, masterclasses, and guest calls are like no other program. Aside from all of that, the community within the Inner Circle is different from what I’ve seen in other programs, the engagement inside the channels are different. We’re talking about people who are having the same goals and want the same outcome. So you’ll get people who will push you forward, help you out when you need help and that’s what makes the Inner Circle sooo worth it. When you join the Inner Circle, it’s very hard for you to leave and that’s how I feel right now! Couldn’t recommend it enough.
John Doe
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A Quick (Important) Note
We haven't talked about the Inner Circle publicly in almost three months.
That's not because we forgot about it.
It's because it was full.
There are only 40 seats in this community.
As of right now, 17 are already gone.
We keep this group small so we can really get to know you and give the highest quality support possible.
If you don't want to miss out on this opportunity, you should apply now.
Take me to the application
So what courses do you get
with the Circle?
The E-Marketer Masterplan
This is our 0-to-100 crash course on marketing strategy rammed full of lessons you won't get anywhere else.
The masterplan gives you a complete break-down of everything it takes to break through your "earnings ceiling" with the simple fundamentals of marketing.
That includes: 3 in-depth masterclasses, 28 mini-lessons, dozens of actionable blueprints, and step-by-step guides for each core concept.
Here is a quick summary of what you get:
- The Missing Piece of the Puzzle: Building Marketing Strategies That Work
- Funnel Hacking: How to Ethically Spy On Your Competition (& Find Ideas)
- Up Your Income: The Best Marketing Skills for Increasing Your Earning Power
- Everything You Need to Know About Marketing Metrics
- Fill In the Gaps: The Things They Don't Teach You at Marketing School
- Plus...
- Free Bonus #1: Rod's "Brand Marketing" Strategy Masterclass
- Free Bonus #2: A/B Testing - What Is It Exactly?
- Free Bonus #3: Sean's "Magical" but also "Super Scientific" Marketing Calculator
($399 Value)
Copywriting Career Co-Pilot
This is the ultimate resource for copywriters that feel they have plateaued in their career . If you have been struggling to write copy that converts or get clients consistently this is for you.
This course is designed to give you the keys to a more successful copywriting career no matter your experience level.
Here is a little taste of what you will find inside:
- How to Get Clients: Copy That!'s Masterclass Trilogy
- How a "Six-Figure Copywriter" Conducts Research
- Staying on Track: 5 Copywriting Cheat Sheets to Build Clarity and Focus.
- Alex's Very Own Summarized Notes on 5 of the Best Copywriting Books
- The ORIGINAL SCRIPT for the 5-Hour Copywriting Course
- ALL 9 Copy That! "Private Q&A Streams"
- Plus...
- Free Bonus #1: Alex & Sean's Original "Copywriting 101" Stream
- Free Bonus #2: Downloadable Resources from the 5-Hour Copywriting Course
- Free Bonus #3: Downloadable Version of the 5-Hour Copywriting Course
($99 Value)
The Copy Club
The absolute goldmine of copywriting resources.
And it's something we don't offer publicly anymore.
Inside you'll learn everything from the universal principles of copywriting to idea generation and productivity hacks.
and not only that you'll unlock the vault of in -depth interviews we have performed with legendary copywriters like: Rich Shefren, Amanda Dobson, Jason Bagley, Kyle Milligan, Mark Ford, Daniel Throssell, Bridget O'Leary, and MORE.
What you'll get:
-
Access to all the recordings of our Copywriting-focused Masterclasses (20+ and counting!)
-
Over-the-shoulder writing tutorials showing you how you can tackle any kind of job.
($240 Value)
Creative Strategist Launchpad Starter Kit
The introductory lessons built to accompany Alex's wildly popular Creative Strategy Academy.
They were designed to be a crash course on the fundamentals of creative strategy and top of funnel media creation.
What you'll get:
- The official recording of the Creative Strategist Launchpad event.
- Free Bonus #1 Scripting a Modern Video Ad
- Free Bonus #2 Stop the Scroll Masterclass
- Free Bonus #3 The Content Grid Masterclass
Upcoming Releases.
Remember earlier when I said you get Alpha Access with the Inner Circle....
Some of the courses you Alpha test will be yours for free as long as you are a Circle member.
And if it is not free, it's going to be offered to you with a absurdly steep discount.
If You Bought These Courses Separately Without a Discount, You'd Have to Spend at least $3,500
(Which is already an insane deal.)
Seriously, just compare that number to other popular Youtube copy gurus…
They’re selling single client outreach courses for $497…
Copy “MBA” programs for $997…
Social media marketing courses for $2999.
And if you look at the comments of our free videos on YouTube? Especially the huge 22-hour megacourse?
You’ll see a LOT of remorseful refugees who blew money on these courses, telling us that our free material is better than their paid material.
[INSERT SCREEN SHOTS]
And people are not just commenting this on our free content. They are saying it in other places too.
[INSERT SCREEN SHOTS]
Listen, we charge so little for most of our paid materials because we want them to be accessible for everyone.
We don't care about lining our pockets.
The majority of the money we make goes back into improving our courses and paying the freelancers that work with us.
Our goal is to provide as much value to the community as possible.
And I think it's safe to say we do that.
The reviews speak for themselves.
