There's A REASON Some Copywriters Earn So Much More Than Others:

It's true that a few copywriters manage to hit the big time with financial promos and constant sales letters, but like we always say: barely 1% of copywriters will ever join that club.

Becoming an "old school" financial copywriter (or something similar) is rare.

And to a lot of us, it just isn't appealing in the first place.

We want the option to make a lot of money with ANY business we want.

So it's a good thing there's still a far more reliable way to command higher rates than most "old school" copywriters ever will...

How?

EMBRACE MARKETING STRATEGY.

To make loads of money in marketing, you don't need to write copy for a classic direct-response agency and bash out homerun after homerun.

All you need to do is convince clients or in-house businesses that you're worth paying a lot of money for.

But in almost every case... you can't do that with copywriting alone.

BUT!

If you incorporate even a handful of these 'marketing strategy fundamentals' into your arsenal, you'll quickly change from "copywriter" to "marketing consultant" in the eyes of your prospects.

And believe us, on average "marketing consultants" earn much more than "copywriters."

Because look, we're gonna level with you...

If you're ONLY interested in writing words to make money, then this course isn't for you.

But if you're instead interested in making more money however you can (with copywriting still forming the core of how you do it) then this is going to blow open a whole new world for you.

And best of all, it's so much simpler than you'd think.

(Which is why most copywriters never even attempt to learn about this.)

Which is good for you.

That's 99% of the competition out of the way already.

The remaining 1% of us will happily sweep up the clients and business deals that are desperate to get a decent "marketing consultant" on board with them.

And we'll earn a lot more than most other "copywriters" as a result.

All This Must Be Pretty Hard To Learn Then, Right?

Nope.

In fact, the only reason people think it's hard is because it seems like there MUST be loads to it.

But just wait until you see the reality...

Right now, you're either at stage 1 or stage 2.

By the end of this course, you'll have everything you need to be at stage 3.

And nothing feels better than having the confidence to stroll onto a pitch call and say:

"Your current strategy isn't working because of X. Instead, you should be doing Y. I can do Y for you."

Boom.

You've just doubled your earning potential.

Let's Cut To The Chase. What Are We Selling Here?

If you watched our livestream about marketing strategy, you now hopefully understand the importance of questions like...

• ​“How will I KNOW what strategy to build for clients?”
• ​“What kinds of offers should I help businesses build?"
• “How do I decide on the right aims and targets to set expectations when I'm pitching?"
• ​“Why would a client pick me over 99 other copywriters?”
• ​​“How much more money should I expect for being a 'marketing consultant?'”

At Copy That! we always strive to give you the most practical copywriting, freelancing, marketing, business-building, and money-earning advice.

This course goes a step further.

The four of us have teamed up to bring you all-new content that lays out everything you need to know about marketing strategy.

(That includes distilling the core of every good strategy ever into one repeatable blueprint.)

We'll show you:

• ​The fundamentals of GOOD marketing strategy (WARNING: NOT what you'd learn at university...)
• ​"Swiping" the best ​funnels that are already working in the real world!
• ​How to apply each core concept in an easily repeatable, step-by-step way​.
• ​What selection of marketing skills are worth learning (because they almost always earn the most money.)
• ​A FULL list of the terms, tactics, metrics, and strategy-flows you'll most need to know - it's kinda like a shortcut for any project you work on...
• ​And a ton more...

From absolute ZERO, this course is all you need to know about marketing strategy.

Video Masterclass | 1 hour 50 minutes

Funnel Hacking: How to Ethically Spy On Your Competition (& Find Ideas)

Sean and Lindsey will take you through the simplest way to access a limitless supply of good marketing ideas.

Our step-by-step funnel hacking guide means you'll never be lost for where to start.

If you want to shortcut your way to confidence, then this is the masterclass for you...

• What Your Copy Clients Really Want from You: The TRUTH Behind Why Business Say They Want Copy When They Really, Secretly Want a Funnel
• ​Cash now or cash later? Depending on the business, one might be more profitable. Once you understand the Two Major Funnel Types (Plus Where They Fail & Where They Succeed), you’ll know which to deploy.
• ​WARNING: You have a narrow Timeframe to Market to an Engaged Customer. Here’s How…
• ​How to create your own “treasure map” by Effectively Using Upsells, Downsells, Crosssells, & More to Ramp Up Cart Value (Peek Over Sean’s Shoulder as He Shares Two Funnels He Created, Plus Why One Pulled More Money)
• ​The Optimal Funnel Exit: When to Let Someone OUT of the Funnel​
• When it’s time to add something to your funnel (and how to do it profitably)
• ​How to “sneak” into your competitors’ funnels (even if they don’t want you in there)
• ​How to Distinguish Between Front and Back of Funnel Copy
• ​The "Nice Guy" Funnel versus the "Hey Baby, Wanna Get in My Funnel?" Funnel: Which one gets more action? You'll know by the end of this masterclass.​
• Good funnels need 18 types of copy. Here’s how to see examples of all of them.

Cheatsheet | 25 Quick Lessons

Everything You Need to Know About Marketing Metrics

34 pages of nothing but facts.

This could be the difference between you feeling ultra-confident in your next pitch call... and having no idea what to say.

Enjoy your new guide on almost everything you need to know about KPIs, metrics, and marketing acronyms.

• ​Why “Vibes-based” Marketing Doesn’t Work & Won’t Make You Rich
• 2 Years to Learn a New Language? Learn “Marketing Speak” in 34 Pages.
• ​25 Terms, Plus How to Use, Interpret, & Calculate Each and Every One.
• ​Discover the One Metric That Represents the Business’s “Report Card” for Its Advertising Campaigns
• ​How to Use the “Fruit Tree” Metric to Determine Your Marketing Budget
• ​Why the “Lemonade Stand” Metric is Best for Monitoring Your Front-End Ad Campaigns