Special One-Time Offer

VIDEO TRANSCRIPT

Congratulations. You are in for the Creative Strategist Launchpad event on March 25th.

I'm Sean MacIntyre. I'll be your host on March 25th at 2pm EDT (and I’ll also be the host for the 8pm replay).

During this live broadcast, I am sitting down with Alex Myatt to extract the exact three secrets he used to generate over $280 million in sales for his clients and businesses through creative strategy.

If you’re familiar with me and Copy That’s YouTube content, you know we don’t make lofty promises or bake a lot of hype into our content.

But with creative strategy… it’s one of those rare situations where I think there’s some merit to the hype. 

The way I like to put it is that there’s an asymmetrical opportunity to learn this skill right now, because demand is insanely high… but the pool of people who know how to mix the right tincture of ad copy, marketing, visual direction or graphic design, and media buying strategy? Well, let me just say that it’s a really small pond. 

And that’s why people are literally banging on the door of our agency to hire us or get referrals. Well, not door–more like… politely asking us on consulting calls and DMs. That’s neither here nor there.

What I’m saying is that you made the right call to start learning this skill. And We are thrilled you chose us to help you build your foundation in creative strategy.

I can’t promise that in these trainings you’ll see zero marketing fluff–we are marketers, after all. But what I will promise to do is to try to get you hyped for this really cool and really unusual moment where businesses are desperate to pay for copywriters and marketers–Not AI tools–to help them build ads for top of funnel and cold traffic customer acquisition. And believe me, if you’re a business owner trying to sell online, you’re going to want to watch this as well. 

So here is exactly what you signed up for:

Leading up to the big event, you get three free training videos. 

First, on March 22nd, Alex reveals, for the first time, a look at his Creative Engine System, which has helped him generate $280M. 

Right now, most media buyers are bleeding cash because they are manually tweaking audiences and praying for conversions. 

That era is dead. This first training installs a high-volume production system directly into your workflow. It shows you how you can quickly get to the 4.2% of ads that actually drive profit for online businesses. 

The keyword for this first training is scale. We’ll give you the systems you need to out-scale competitors who are still relying on the old school methods of generating ads. 

Second, on March 23rd, we release "Before/After: Good Creative Strategy in Action"

Here’s where we get into practical applications. In this video, Alex will tear down real-world case studies from people he’s worked with to show you exactly what moves the needle for top brands. 

What we’re trying to model for you, in this free training, is how to win clients… and then win them over so they keep paying you. But you have to actually be good at this stuff in order to do that.

Finally, on March 24th, you receive "The Creative Launch Checklist"

This training goes over the basic skills you need to execute creative strategy well, and where you can learn more, perfect if you’re new to this whole thing.

You'll receive an itemized list of what you’ll need to launch a career as a creative strategist, or to add this as a skill to your list of services, or to get started using this for your own business.

Now here is the thing… These videos are your baseline. They are designed to take you from zero to one.

But we’re not going to host them on this site for free forever.

After the event, we’re going to take them down and include them in a very expensive product we’re going to launch soon. 

So here’s what I’d like to offer you on this page…

Below this video–or transcript, if you’re the type to skip videos like this–you’ll see a choice to lock in your access to these trainings as well as a recording of the actual Creative Strategist Launchpad event… 

You can either secure these trainings and keep them forever. Or you can decline and simply watch everything now, in the leadup to the event on March 25. 

If you want to keep these trainings, then I want to make sure you don’t just go from 0 to 1. We design our paid products to help you go from 1 to 10 and beyond. 

So if you lock in your access to the launchpad trainings, I’m going to throw in a few bonuses. 

The first is a pretty simple, straightforward masterclass that goes over how to script a modern video ad. 

Listen, why do most video ads fail nowadays?

It’s not because the copy is bad. At least not always. No, the algorithms pushing your ads don’t understand nuance or context all that well. These bots are scraping your ads for context clues to see to whom the ad should be served. 

So what’s a girl to do? Learn how to write ads in a way that they actually get served to your target audience. 

That is why Bonus 1 is the "Scripting a Modern Ad" masterclass. This is your definitive guide to writing video copy that actually converts cold traffic across YouTube, TikTok, Instagram, and Facebook

The biggest thing you’ll get from this is a lesson on how to research your prospects so well that the writing becomes practically automatic. Alex will show you, in this masterclass, how to harvest your customer’s actual preferences and data from reviews, subreddits, and hidden forums to find the precise, unfiltered words your prospects are using to describe their deepest pains (or their wildest desires....)

That means your ads, if you follow Alex’s advice, will allow you to ethically hijack the conversation already happening inside your prospect's head. 

Alex also goes over important copywriting fundamentals like the "Rule of One" and the "Five Subconscious Questions" every video must answer before you ever ask for the sale. 

All told, this first bonus means the difference between an ad that gets skipped and an ad that scales a business.

But here is the nasty truth. The greatest script in the world is completely worthless if nobody sticks around to hear it

If you don't physically arrest their attention immediately, you lose the sale.

Period.

Which brings me to the second bonus.

If you take us up on this little mini-offer, you’ll have Alex’s method for producing really good video ad scripts really fast. 

But if your prospect swipes past your video, you make zero dollars. Attention is the oxygen of digital marketing. Without it, your campaign is dead on arrival.

The data is completely unforgiving here. The first three seconds of your video dictate 80% of its financial success. 

Those three seconds are the modern equivalent of a headline. If you fail to hook the viewer immediately, the rest of your copy never even gets read.

That is why Bonus 2 is Alex’s "Stop the Scroll" Masterclass, where in introduces his BARB System to you.

Now, you will be SHOCKED to hear the insane and mind-blowing fact that…

You don’t actually need clickbait buzzwords to get someone’s attention. One thing Alex does really well is teach writers how to disrupt psychological patterns… the same patterns that get people to scroll past an ad.

So in this masterclass, Alex hands you the five core types of unignorable hooks that are working really well in 2026. He goes through them and shows you exactly how to deploy them in your top of funnel ads. 

But giving you a list of hooks isn't enough. You need to know when to deploy them. So Alex has developed what he calls the "P-Scale"—the Point of Relevance Framework.

This system helps you know exactly which of those five hooks to use based on the specific product you are trying to sell. 

What does this mean for your bottom line?

Well, if you’re a business, it’s obvious: You get to channel prospect attention. You guarantee people actually take the time to learn about your product. And that drives down your cost-per-acquisition. 

If you take us up on this offer, you'll have permanent access to the free trainings we’re giving during the Creative Strategist Launchpad. You also have the masterclass on writing video ads. And you have Alex’s masterclass on writing scroll stopping hooks. 

These resources alone are more than enough, I'm sure you'll agree, to help you write top of funnel, cold traffic ads that convert. 

But then what happens? 

People don’t respond to the same ad they’ve seen over and over again. So what happens in 30 days when that ad inevitably dies?

Ad fatigue is one of the biggest problems facing offer owners, clients, and businesses on platforms today. (It's why they're so desperate for creative strategists!)

When the algorithm exhausts an audience, it doesn’t go, "gee, I should show this to a new audience." It AI doom-loops until your winning ad stops working, and now you’re just donating money to Facebook and TikTok. 

I mean, if you’re into that sort of thing, I don’t want to yuck your yum. But we want to help you produce ads that are actually profitable. 

So what you need is a systematic way to guarantee you never run out of fresh, profitable variations of the ads you produce.

And that’s why Alex made the third bonus: what he calls the content grid.

One of the most common questions we get from new copywriters and our consulting clients is, “how do I keep coming up with new ideas for ads?”

Alex created the content grid to solve that problem. It’s basically a tool for generating an infinite supply of fresh, high-converting ad angles.

Whether you are scripting for TikTok, mapping out a Facebook campaign, or writing an email sequence, this system sets you up so you never run out of ideas.

So, big benefit here, no more blank page syndrome. No more staring and thinking and thinking and staring.

The content grid also solves another problem: it gives you a systematic way to test winning angles instead of throwing spaghetti at the wall.

It ensures you always have a profitable variant loaded in the chamber. If you’re a copywriter or marketer, that makes you an indispensable asset to any client. And if you’re a business, well, it allows you to keep your ads fresh.

Now, after the event on March 25, we’ll be lumping all the free trainings for you, as well as all these bonus masterclasses, in a small little mini-product we’re calling the Creative Strategist Starter Kit. 

I hope you can see that, if you have this kit, you’ll have everything you need such that we can say we fulfilled our promise to take you from 0 to 1. 

But there’s just one more thing. 

During the event, on March 25, I’m going to be asking Alex a lot of questions I’ve prepared so that he reveals his most profitable secrets to you. 

But I don’t just want to ask him my questions. I want to ask him your questions, too. 

So if you secure the Creative Strategist Starter Kit today, you won’t just getting the recordings.

We’ll also let you in behind the velvet cord–you’ll get VIP Access to the live Creative Strategist Launchpad event. 

This gives you the ability, before the event, to submit any questions you want Alex or me to answer live during the event. 

So if you want to learn how to get hired to be a creative strategiest… or if you’re a business looking to deploy creative strategies to sell more products…

VIP access will allow you to submit any questions you have that we can answer, so you get all the value you deserve during the event. 

Let us help you accelerate your progress.

Ok, brass tacks–how much are we actually charging for all this before you even see the free stuff?

First off, let me anchor this number in your head right now–$8100. Because that’s what Alex is charging his clients per month now to install his creative strategy systems for businesses. 

So that’s how much his knowledge, his systems, are actually worth on the open market. 

For access to masterclasses where he shares this knowledge, we usually charge $20 a pop. 

Three bonus videos–that’s $60. And we will eventually be charging for the 3 free trainings and the recording of the live event as well, (which will be way more than that).

But you do not have to pay $60 today. You don’t even have to pay $20 for the creative strategist starter kit. 

You can pay us… whatever you want. 

I mean, ok, that’s not fair. We are going to ask for $12 minimum to help us cover the costs of making all this stuff. 

But if you click the yes I want this button below, you’ll see that you have the ability to put in any number you want. 

If you want to kick us an extra dollar for coffee? Or pay us $25? It will really help, and allow us to do what we’ve been trying to do for years…

Which is to give the best possible copywriting and marketing education at the lowest possible cost. 

Anyway, I hope that you see that, if nothing else, that $12 minimum is more than worth the cost of these bonus masterclasses, plus permanent access to the free training you’ve signed up for. 

So do me a favor and let us know if you want us to send you the starter pack.

If you click the yes button below, you’ll go to an order form page where you can kick us at least 12 bucks, and that will give you the permanent, lifetime access to the core Creative Strategist Launchpad training sessions, a recording of the event itself, the three bonus masterclasses, and VIP Q&A access to the live event. 

If you click the no button, you can go on with your bad self. 

But here is the reality. This offer is only available on this page, right now. Once you close this window, your ability to get the Starter Kit disappears. You will be forced to watch the free trainings before they are taken down, and you will lose out on the bonuses forever.

I hope that you’ll click yes, if only because you signed up for an event about launching into creative strategy for yourself or for your business. I’m hoping, if nothing else, that you’ll want to claim any tool you can add to your toolbox when it comes to this particular skills

Either way, Alex and I are looking forward to seeing you on the 25th of March. After you exit this page, regardless of your decision, you’ll receive an email with the event details and a link to go to the website that will host your free training resources. 

Thank you for your time, and thank you again for signing up. You’re amazing and I hope you make a million bucks.

See you soon.  

- Sean Macintyre