The World’s First True Merit-based Certification Program for Aspiring Creative Strategists
- Enrollment closes at 11:59 p.m. Eastern on Wednesday, August 19 — only 20 Beta Test seats are available. The first live coaching session begins the very next morning at 10 a.m. Eastern Time.
- The biggest discount we will ever offer on this program. We are offering over $500 off what the price of the Creative Strategy Academy will eventually be because we want you to give us feedback on the program, so that we can improve it before the official launch of the "CSA2.0". Any new resources or training sessions that we make based on your feedback, we will provide to you so that you have permanent access to it -- so buyers of this beta test will also get access to the upgraded resources that will be available in the CSA 2.0.
- 22 structured sessions, released in weekly batches. You get lifetime access to every recording, download, bonus, update, and upgrade to help you go from research and concepting through briefing, production, testing, performance analysis, and client acquisition. (You can review the curriculum here.)
- Put everything into practice with 12 weeks of live coaching beginning August 20. Get guidance and feedback from Alex and his agency team.
✅ YES!
“Sign me up for one of the 20 seats set aside exclusively for Beta Testers of Copy That!’s newest Creative Strategy Academy.
I understand that by enrolling today, I am making one of the most important investments of my copywriting and marketing career. I see that the landscape for cold traffic copy and customer acquisition has changed. AI algorithms now shape what ads prospects see, and 90% of marketing professionals and online businesses have been blindsided.
I recognize that the next generation of Creative Strategists won't just be copywriters or knob-twiddling media buyers. We will be one-stop-shops who can slot into any business (big or small) and conceive, plan, produce, and manage winning ad campaigns.
Whether I’m a copywriter, performance marketer, or offer owner, I’m ready to dive deep into the processes, tools, methods, and workflows that are capturing attention and converting prospects today."
Here’s a breakdown of everything you’re going to get when you secure your seat:
Access to Copy That!’s Creative Strategy Academy
Over the next month, you’ll receive pre-recorded sessions from Alex and guests each week – each session meant to bring you one step closer to mastering copy and marketing for cold traffic on platforms like Facebook, Instagram, X, YouTube, TikTok, and more.
A "Certification of Merit" for Academy Graduates.
For those who complete the capstone project and prove they've mastered the theory and system behind winning Creative Strategy: one “certification of merit.” (Selected academy members may even be asked to test their ads with real businesses.)
The Creative Strategist Starter Kit.
Secure permanent, lifetime access to our Creative Strategy 101 trainings, including the core foundational videos and the uncut recording of the live 5-hour webinar that goes into Alex's secrets he's discovered through his agency. (Available instantly!)
The Advanced "Quick Start" Masterclass Series.
A crash course that will immediately take you beyond the basics of writing copy as a Creative Strategist... These four masterclasses provide immediate, actionable strategies you can deploy for your clients or your brand by tomorrow morning–from scripting modern video ads to rapid fire hook generation. (Available instantly!)
The Infinite Ideation Blueprint.
Never stare at a blank page again. Combine our Sticky Research Doc and Content Grid tools to generate hundreds of unique ad angles on demand–without the help of AI, even! (Available over sessions 2-5)
The “Outsource Everything Creator Protocol.
Get the Outreach Templates, SOPs, and airtight contracts Alex’s agency uses to source, hire, and manage top-tier talent so they deliver what you or your business needs. (Available over sessions 6-9)
A “Plug-and-Play” Solo Operator Agency Suite.
Claim the operational brain of Alex’s agency. Get his master Production Sheet, Content Calendar, and Asset Library frameworks to track every script, video file, test, and dollar spent. (Available over sessions 14-16)
A “Plug-and-Play” Solo Operator Agency Suite.
Claim the operational brain of Alex’s agency. Get his master Production Sheet, Content Calendar, and Asset Library frameworks to track every script, video file, test, and dollar spent. (Available over sessions 14-16)
I almost forgot to mention the other things you get!
The E-Marketer Masterplan
This is our 0-to-100 crash course on marketing strategy designed to help you break through your earnings ceiling.
The EMP includes: 3 in-depth masterclasses, 28 mini-lessons, dozens of actionable blueprints, and step-by-step guides for each core concept.
Here is a quick summary of what you get:
- The Missing Piece of the Puzzle: Building Marketing Strategies That Work
- Funnel Hacking: How to Ethically Spy On Your Competition (& Find Ideas)
- Up Your Income: The Best Marketing Skills for Increasing Your Earning Power
- Everything You Need to Know About Marketing Metrics
- Fill In the Gaps: The Things They Don't Teach You at Marketing School
- Plus...
- Free Bonus #1: Rod's "Brand Marketing" Strategy Masterclass
- Free Bonus #2: A/B Testing - What Is It Exactly?
- Free Bonus #3: Sean's "Magical" but also "Super Scientific" Marketing Calculator
($399 Value)
Copywriting Career Co-Pilot
This is the ultimate resource for copywriters who feel they have plateaued in their career.
If you've been struggling to write copy that converts or acquire clients consistently...
This is for you.
Here is a little taste of what you will find inside:
- How to Get Clients: Copy That!'s Masterclass Trilogy
- How a "Six-Figure Copywriter" Conducts Research
- Staying on Track: 5 Copywriting Cheat Sheets to Build Clarity and Focus.
- Alex's Very Own Summarized Notes on 5 of the Best Copywriting Books
- The ORIGINAL SCRIPT for the 5-Hour Copywriting Course
- ALL 9 Copy That! "Private Q&A Streams"
- Plus...
- Free Bonus #1: Alex & Sean's Original "Copywriting 101" Stream
- Free Bonus #2: Downloadable Resources from the 5-Hour Copywriting Course
- Free Bonus #3: Downloadable Version of the 5-Hour Copywriting Course
($99 Value)
The Copy Club
A goldmine of copywriting resources we don't offer publicly anymore.
Inside you'll learn everything from the universal principles of copywriting to idea generation and productivity hacks.
Not only that, you'll unlock the vault of in-depth interviews we've performed with A-list copywriters like Rich Shefren, Amanda Dobson, Jason Bagley, Kyle Milligan, Mark Ford, Daniel Throssell, Bridget O'Leary, and MORE.
What you'll get:
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Access to all the recordings of our Copywriting-focused Masterclasses (20+ and counting!)
-
Over-the-shoulder writing tutorials showing you how you can tackle any kind of job.
($240 Value)
Heck Yes.👇
Copy That! I Want It AllYour 14-Day Satisfaction Guarantee
Simply put, if you find out this academy is not for you in the first couple of weeks after you buy? Well, to be honest, we don’t want you in the academy!
We’ve built this program to train the creative strategists we want to hire or refer. It does not help us if all the seats are taken by people who aren’t going to take this seriously or use the information to get better at the skill we want to pay people for.
If you can’t afford the academy, please don’t buy it. If you join and find it’s not right for you in your first 14 days? No hard feelings – just ask us for a refund or to swap out your access to other Copy That! programs.
Endorsements of Alex Myatt & Copy That!
“I actually bought the Creative Strategy Academy after the webinar. I’ve been through it, and I was impressed. It was really, really cool to see what Alex does and hear his system.”
-Sean Ferres
"’Copy That!’ is the real deal. They’re good people, who see copywriting as a craft and not just a biz-opp, and genuinely believe in helping others break into it as a career. And most importantly, their stuff WORKS — because they’re out there doing it right now."
-Daniel Throssell
“Whenever someone asks me, ‘Nabeel, I want to learn copywriting, how do I get started?’ two things happen. One, I want to kill myself. Two, I send them a link to the Copy That! YouTube channel.
This was the case before I created my own coaching program, and it is still the case today.
Over the past year, a bunch of coaches quit training copywriters. They either pivoted to shilling AI copywriting or doubled down on teaching serious copywriters. Copy That! is in the latter category.
So if you have a choice between training under me or training under them, choose Copy That!”
-Nabeel Aziz
Samantha Ridley, Chief Revenue Officer at Bark Ecommerce & Full Service:
Alex helped drive a 159% increase in quarterly revenue. He [has been] the driving force behind hundreds of thousands of dollars in recurring payment, If you get the chance to work with him, do it.”
Unilever
$97 million generated in campaign revenue as digital funnel co-ordinator & ecommerce consultant via ad creative. Doubled visitor retention & increased completed purchases across three brands.
Philip Christopherson, Director at Nibblers UK:
“Even since before the pandemic, this was the biggest growth in profit we’ve ever seen, Alex Myatt has been brilliant for business’. ($800p/m to over $44,000p/m in less than 9 months with ads...)"
Gurleen Brar, ecommerce copywriter and CMO:
“I can’t thank Alex Myatt enough for helping me drive into the world of e-commerce. Most of what I know about it, I learned from him.”
Daily Mentor, world’s biggest ecom-owner mentorship group:
“Alex is one of the industry’s best at creating compelling ad creative and copy.”
James Wright, Commercial Director at BRC Retail:
“Thank you to Alex… his knowledge of online marketing is second to none… We have seen millions in growth since working with [him] and the tidal waves of this progress are directly down to these new campaigns.”
Decathlon:
Increase of £17 million in product funnels, starting with ad creative and combined with AOV & conversion improvements.
Alex Myatt Brands:
Two six-figure exits after generating £2.1 million in sales via my own ecom stores, 40% of which came from creative. Nothing teaches you like doing it yourself…
