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- ATTENTION COPYWRITERS AND MARKETERS -

 

 Copy That!'s crazy, limited time Black Friday deal ends in...

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Discover how to 

We Ran the Numbers... 
Lock In $2748 Savings
With Our Best
Black Friday Deal Ever!

The Platinum Collection of Masterclasses

$20 per month

(PRODUCT ACCESS ENDING SOON)

  • Every masterclass we’ve ever made, all in one place, organized for your convenience

  • Full A–Z training: research, writing, editing, and studying copy

    Deep dives on what works for email, advertorial, sales letter & landing pages

  • Funnel, ecommerce, brand copy & video ad lessons

  • Idea generation, storytelling, productivity & pro interviews

  • Technical trainings + private Q&A recordings


Show Me What's In the Platinum Collection

The Copywriting Career Co-Pilot

$99

(PRODUCT ACCESS ENDING SOON)

  • Your quick and dirty 30-day “D&R Roadmap”: a step-by-step plan to land your next client

  • Full freelance-setup blueprint, showing you how to start & scale a copy career

  •  23+ extra videos on 5 different kinds of outreach, pitching & client-getting strategies

  • Income-maximization tactics the pros use to get more money from the same clients

  • An over-the-shoulder look at how we pitch new clients



Show Me What's In the Copywriting Career Co-Pilot

E-Marketer Master Plan

$399

Top features

  • Masterclasses covering every core skill related to marketing strategy

  • 28 mini-lessons + step-by-step execution guides

  • Brand, strategy, metrics & KPI frameworks made simple

  • A/B testing, funnels, ROAS, and ad-spend mastery

  • Offer creation, LTV growth, and customer psychology training

  • Bonus templates, calculators, and behind-the-scenes lessons

Show Me What's In the E-Marketer Master Plan

BONUS: The Copy That! "Black Box" Recordings

$$$$

(EXCLUSIVE TO BLACK FRIDAY CAMPAIGN )

  • Contains all the recorded sessions of our $2000 copywriting and marketing bootcamps
  • Incubator calls showing live project builds & critiques
  • Free books, tools, and resources
  • Guest lessons by David Deutsch, Kyle Milligan, Mark Ford
  • Private client trainings for a Japanese business
  • Not available for purchase
  • Only available during our Black Friday campaign.

     

GET ACCESS NOW

PLUS! Get these bonuses when you act now:

  • A $60 Discount when we Launch the new and Upgraded Copywriting Career Co-Pilot (aka "CCC v3.0") in January 2026
  • Get a one-of-a-kind Discord chatroom and role
  • Get one free, live portfolio review (we'll tell you if you're ready to land clients... and what you can do better!)
"What? Heck Yeah I Want All This Stuff!"

Some Sad (And Exciting?) News About These Products...

This will be your final opportunity to purchase access to the Platinum Collection and the Copywriting Career Co-Pilot in their current forms. 

We're "retiring" these two products and plan, in 2026, to recombine and remake them into something new and better... what we're calling the "Copywriting Career Co-Pilot v3.0."

That means, if you want to lock in lifetime access to these courses, resources, and materials in their current form... this is your last possible chance to do it. 

After Cyber Monday, you won't be able to buy them. 

But if you secure access to these resources now, we'll also give you a $60 discount when we release the CCC 3.0. So you get the best of all possible worlds. 

All that said...
If you have no idea who we are...

We're Alex, Lindsey, Rod, and Sean...

We're four copywriters and marketers with over 40 years of combined experience producing direct response ads, brand advertising, marketing strategy, and content.

Here are some of the companies
we’ve written for:

All of us have made stupid amounts of money doing this. We’ve also learned a lot in the process (and made a ton of mistakes).

So when we originally partnered up, we wanted to create a business that shared what we learned and actually helped folks become professional copywriters. (We also wanted an easy way to train newbies so we could hire them.)

It's been A LOT of fun making that dream a reality.


And we are endlessly grateful because...

Our Copywriting and Marketing Materials Are Out Here Changing Lives

And we want to change yours too (preferably for the better)

 

"What do I get inside the Platinum Collection/Copy Club?"

The Copy Club (formerly The Platinum Collection)

  1. Universal Principles of Copywriting 🌍

    12 lessons

    1. How to Write Copy

      1. How to Write Copy | Copy That!'s Action Alchemy Ritual
      2. How to Use Features & Benefits (& More)
      3. How to Use Dimensionalization in Copywriting
      4. A Structure We Like: Unique Mechanisms of the Problem & Solution

    2. How to Edit & Revise Copy

      1. 3 Levels of Editing Copy: Line Edits, Function Edits, and Value Edits
      2. Editing Copy Deep Dive: Value Edits & Function Edits
      3. Sean Fixes Viewers' Copy

    3. How to Study & Practice Copywriting

      1. How to Build a Portfolio & Practice Copywriting
      2. Rod's Method of Studying Copy (3 Levels of Breakdown)
      3. 4 Exercises & 20 Prompts to Help You Practice Copywriting
      4. The Copy That! Guide to Copy & Marketing KPIs

    4. How to Conduct Research [LESSONS]

      1. How to Do IVOC Research

  2. Types of Copywriting 📝

    38 lessons

    1. Email

      1. The Basics of Email Copywriting
      2. Email Sequences Deep Dive: Sean's Masterclass on Email Sequences
      3. What Makes a Good DIC email?
      4. Revising and Writing Lift Emails
      5. Reviewing and Revising a Cart Abandon Email Sequence
      6. Value Emails | An Introduction

    2. Advertorial

      1. Introduction to Advertorials
      2. How to Write Good Advertorials
      3. Advertorial Style Vs Sales Style - Which Did Better as a Squeeze Page?

    3. Sales Letters

      1. How Sean Writes Sales Letters
      2. How to Write Headlines and Leads for Sales Letters
      3. How to Write a Sales Letter Lead
      4. Which Sales Letter Won? #1
      5. Which Sales Letter Won? #2
      6. Watch Sean, Rod, and Alex Begin a Headline and Lead
      7. Showing vs. Telling (with Mark Ford)
      8. The Types of Proof Typically Used in Sales Letters (with Mark Ford)
      9. The Golden Anchor and Keeping the Magic Alive (with Mark Ford)
      10. How much should we explain in a sales letter (with Mark Ford)

    4. Landing Pages (Incl. Sales Pages)

      1. Step-by-Step Guide to Writing Landing Pages
      2. An Introduction to Landing Pages
      3. Watch Alex Write a FULL Sales Page

    5. Video Ads

      1. The Power of YouTube Ads | An Interview with Umar Khokhar
      2. Stop the Scroll: How to Craft Video Ad Hooks That Scale

    6. E-commerce and Product Pages

      1. How to Launch a Copy/Marketing Career in Ecommerce
      2. How to Write Ecom Product Pages

    7. Bullets & Fascinations

      1. How to Write Bullets (Perfect Practice for Beginners!)

    8. Direct Mail

      1. How to Use "Direct Mail" Techniques to Enhance Your Copy

    9. Brand Copywriting

      1. "Tell them the Truth" | An introduction to creative strategy for businesses and brands
      2. How to Create a Brand Voice for Any Business

    10. Editorial & Content Writing

      1. Watch Sean Write a Newsletter
      2. Watch Sean Create Editorial Content
      3. Watch Sean Analyze and Template an SEO Article

    11. Other

      1. Every Type of Copy You Can Get Paid to Write (In Song Form)
      2. Sean Answers 3 Newbie Questions
      3. Watch Sean Do Compliance Edits

    12. Funnel Copy

      1. Watch Sean Write and Plan Upsell Page Copy
      2. Watch Sean Write Upsell Page Copy (Cont.)

  3. Idea Generation & Other Concepts 🧠

    5 lessons

    1. Generating Ideas for Copy or Campaigns

      1. How to Generate Ideas for Your Copy
      2. The Key to Quickly Creating New Ideas

    2. Storytelling

      1. How to Use Storytelling in Copy
      2. More Ways to Sell with Stories | A Guest Masterclass with Daniel Throssell

    3. Productivity

      1. The Lazy Copywriter’s Guide to Unfair Riches

  4. Interviews with Professionals 🧑‍💼

    13 lessons
    1. How to Succeed in the World of Copy & Marketing | An Interview With Amanda Dobson
    2. Advice for Ambitious Copywriters & Marketers | An Interview with Rich Schefren
    3. From Bartender to Financial Copywriter | An Interview with Oren Lefkowits
    4. What 16 Years in Brand Advertising Teaches You | An Interview with Jason Bagley
    5. What Makes a Successful Copywriter? | An Interview with Michael Ford
    6. Mistakes Copywriters Always Make | An Interview with Kyle Milligan
    7. 40 Years of Copywriters... What Do the Best Have in Common? | An Interview with Mark Ford
    8. F&%$ Copy Templates | An Interview with Daniel Throssell
    9. Freelancing, In-House, and the Future of Marketing | An Interview with Bridget O’Leary
    10. How to be a Good Copywriting Mentor | An Interview With Mark Ford
    11. “Your Income Ceiling Is the Value You Provide” | An Interview with Amir Bazrafshan
    12. "The Ideas You Bring Determine Everything" | An interview with Duncan Moreland
    13. “Great Products Deserve Great Ideas” | An Interview with Alex Berg

  5. Technical Lessons & Examples

    5 lessons

    1. High Level

      1. Laying out and sending an email in High Level
      2. Cleaning an Email List in High Level

    2. Kajabi

      1. Laying out an email in Kajabi
      2. AB Split Testing Emails

    3. Streamyard

      1. How to Set Up a Youtube Stream in Streamyard

  6. Old Stream Content

    2 lessons
    1. "What does a copywriter deliver?" and other questions
    2. Reviewing a Lift and a Webpage

  7. Private Q&A Sessions

    9 lessons
    1. Copy That! Private Q&A #1
    2. Copy That! Private Q&A #2
    3. Copy That! Private Q&A #3
    4. Copy That! Private Q&A #4
    5. Copy That! Private Q&A #5
    6. Copy That! Private Q&A #6
    7. Copy That! Private Q&A #7
    8. Copy That! Private Q&A #8
    9. Copy That! Private Q&A #9

Important Note:

We're closing this product to new buyers after midnight, Cyber Monday. 

"What do I get inside the Copywriting Career Co-Pilot?"

Copywriting Career Co-Pilot: How To Land the Clients You've Always Wanted

  1. 0) 👉 START HERE 👈

    2 lessons
    1. Watch me first... 👀
    2. How to use the CCC 🪧

  2. 1) The D&R Roadmap 🗺️

    1 lesson
    1. The D&R Roadmap

  3. 2) Play the Game: The Basics of Launching a Career in Copy 💻

    2 lessons
    1. Three Types of Copywriting Career | Which Type is Right for You?
    2. Freelancing Business Basics: What to Expect as a Freelance Copywriter

  4. 3) Forge a Path: How to Find Work as a Copywriter 🤝

    30 lessons
    1. What Clients and Businesses Really Want from You
    2. Tips and Proven Methods for Getting Copywriting Jobs & Clients

    1. Outreach and Prospecting

      1. The Complete Beginner's Guide to Cold Outreach
      2. Client Acquisition Masterclass: How to Find and Pitch to (Cold and Warm) Prospects
      3. Bonus: Alex's Client Pitching Spreadsheet
      4. "You Must Use a Sledgehammer" | A Mini-Masterclass on Getting Attention and Pattern Interrupts During Client Outreach
      5. How to follow up with a prospect who ignores you
      6. Video Audit Masterclass: Become Impossible to Ignore
      7. Video Audit Example #1
      8. Video Audit Example #2
      9. Video Audit Example #3
      10. Bonus Stream: Alex & Rod Review Cold Emails
      11. Bonus Stream: Sean, Alex, & Rod Critique Outreach (Cold Emails, Upwork Profiles, and More)
      12. Sales Call Masterclass | How to Sell Yourself

    2. Practicing Copy and Organizing Your Copywriting Portfolio

      1. How to Practice Copywriting, Prepare Spec Pieces, and Spend Your Days Productively
      2. How to Practice Copywriting (4 Exercises)
      3. How to Build and Organize Your Copywriting Portfolio

    3. Applying for Jobs In-House

      1. How to Apply for In-House Roles
      2. How to Get a High Paying In-House Job | 7 Case Studies
      3. CV/Resume Masterclass: How to Win Over Prospects and Hirers (+ Extra Pitching Tips)
      4. Guest Masterclass: Jonathan's CV/Resume Walkthrough

    4. Networking

      1. How to Network (feat. Mark Ford)
      2. Networking Masterclass (Supplementary): How to Build a Network of Clients Who WANT to Pay You (Part 1)
      3. Networking Masterclass (Supplementary): How to Build a Network of Clients Who WANT to Pay You (Part 2)

    5. The "No Man's Niche" Method for Getting Clients in Obscure Marketing Niches

      1. No Man's Niche: The Book and a Bonus Stream

    6. Job Boards (like Upwork & Fiverr)

      1. Getting Jobs on Job Boards | An Introduction
      2. Rod's Upwork Masterclass
      3. Rod's Upwork Workshop
      4. Upwork Profile Tips for Beginners
      5. The "ISVA" Method - Bonus Guest Masterclass

  5. 4) Smash the Ceiling: Key Strategies to Maximize Your Income 💰

    5 lessons
    1. Quick Wins to Impress Clients | A Masterclass on Upselling Your Services
    2. How much should you charge?
    3. How to Actually Get Rich Writing Copy
    4. How to Onboard & Manage Clients (Properly)
    5. Your Most Dangerous Weapon: Impress Your Clients by Working From a Creative Brief Like a Pro

  6. BONUS: The Fundamentals of Good Copywriting ✍️

    47 lessons

    1. Copywriting 101 - Full Private Stream

      1. Full & Unedited: Alex & Sean's Copywriting 101 Stream

    2. The Fundamentals of Writing to Sell [5 Hour Course]

      1. The Fundamentals of Writing to Sell - 5 Hour Course Video Download
      2. The Original Script of "The Fundamentals of Writing to Sell"
      3. Sticky Research Template
      4. Copy Planning Template

    3. Copywriting Q&A Streams

      1. Copy That! Private Q&A #1
      2. Copy That! Private Q&A #2
      3. Copy That! Private Q&A #3
      4. Copy That! Private Q&A #4
      5. Copy That! Private Q&A #5
      6. Copy That! Private Q&A #6
      7. Copy That! Private Q&A #7
      8. Copy That! Private Q&A #8
      9. Copy That! Private Q&A #9

    4. Quickfire Copywriting Cheat Sheets

      1. Copy Cheat Sheet 1) The Emotional Decision
      2. Copy Cheat Sheet 2) Meet Your Reader Where They Are (Stages of Awareness)
      3. Copy Cheat Sheet 3) Meet Your Reader's Expectations
      4. Copy Cheat Sheet 4) RIOA - What Every Piece of Copy Needs
      5. Copy Cheat Sheet 5) Making Your Messages Feel More ‘Real’ (Dimensionalization)

    5. Alex's Personal Notes on Legendary Copywriting Books

      1. NOTES: Breakthrough Advertising (AKA: The Copywriting Bible)
      2. NOTES: Great Leads (Perhaps the most useful book in my whole collection...)
      3. NOTES: 16-Word Sales Letter (A handbook on financial copywriting)
      4. NOTES: How to Write a Good Advertisement (Just 5 steps to good copy?)
      5. NOTES: The Architecture of Persuasion (Discover crucial concepts for any kind of copywriting...)

    6. How to Conduct Market and Product Research (Over-the-Shoulder Example)

      1. 1) [BONUS] Guide to Ecommerce Research
      2. 2) Copywriting Research Session #1 (Part 1)
      3. 2) Copywriting Research Session #1 (Part 2)
      4. 3) Copywriting Research Session #2
      5. 4) Copywriting Research Session #3 (Part 1)
      6. 4) Copywriting Research Session #3 (Part 2)
      7. 5) Copywriting Research Session #4
      8. 6) Copywriting Research Session #5 (Part 1)
      9. 6) Copywriting Research Session #5 (Part 2)
      10. 7) Copywriting Research Session #6
      11. 8) Copywriting Research Session #7
      12. 9) Copywriting Research Session #8
      13. 10) Copywriting Research Session #9
      14. 11) Copywriting Research Session #10
      15. 12) Copywriting Research Session #11
      16. 13) Using Research to Pick a Product
      17. 14) [BONUS] A Recap of the Ecom Adventure and My Research
      18. 15) The End of Research (Looking at some backups...)
      19. 16) END HERE: A Quick Message From Alex

    7. Other Resources to Help You Write Better Copy

      1. How to Write Better Email Copy
      2. How to know when your copy is bad
      3. 8 Persuasion Principles You Can Use in Copy
      4. Problems that Can (Accidentally) Kill Your Copy

  7. BONUS: Unadvertised Extras and Unedited Content

    1 lesson
    1. Watch Alex Make 3 "Video Audits..." (UNEDITED)


Important Note:

We're closing this product (in its current form)
to new buyers after Cyber Monday. 

"What do I get inside the E-Marketer Master Plan?"

The E-Marketer Master Plan

  1. START HERE | Becoming the Everything-Marketer

    4 lessons
    1. Becoming an "E-Marketer" | A Supplementary Walk-through for How to Raise Your Rates & Set Your Own Rules
    2. The Missing Piece of the Puzzle: Building Marketing Strategies That Work
    3. Fill In the Gaps: The Things They Don't Teach You at Marketing School
    4. Up Your Income: The Best Marketing Skills for Increasing Your Earning Power

  2. How to Onboard & Manage Clients (Properly)

    1 lesson
    1. How to Onboard & Manage Clients (Properly)

  3. How to Ethically Spy On Your Competition (& Get Ideas)​

    2 lessons
    1. Funnel Hacking: How to Ethically Spy On Your Competition (& Find Ideas)​
    2. How to Steal From Other Niches | The Art of "Cross-Pollination"

  4. Brand Marketing Strategies

    3 lessons
    1. "Tell the Truth" | An Introduction to Creative Strategy for Businesses
    2. Foolproof Brand Strats | A "Brand Marketing" Strategy Masterclass
    3. Billion-dollar Brand Voice | How to Strategize the Style of Any Business

  5. Everything You Need to Know About Marketing Metrics

    1 lesson
    1. Everything You Need to Know About Marketing Metrics

  6. A/B Testing Methods and Ideas

    1 lesson
    1. A/B Testing - What Is It Exactly?

  7. How to Forecast ROAS and Determine Ad Spend

    1 lesson
    1. Sean's Acquisition Breakeven Calculator

  8. 11-Star Offers: How to Create Irresistible, "No-brainer" Offers

    6 lessons
    1. 1 - Why "making offers" is superior to "selling products"
    2. 2 - Using the T.R.U.S.T. system to create 11-star offers
    3. 3 - Proof, Specificity, and Packaging
    4. 4 - Make it Tantalizing
    5. 5 - Pro-tips, Checklists, Templates, and Words of Caution
    6. 6 - An example of an 11-star offer

  9. Make More Money, Do Less Work | 16 Ways to Boost Customer Lifetime Value

    1 lesson
    1. Make More Money, Do Less Work | 16 Ways to Boost LTV

  10. Marketing Concepts and Strategies for Various Contexts and Niches

    5 lessons
    1. Claim Your Black Friday Treasure | Copy That!'s Map to Holiday Success
    2. How to Win at Real Estate Marketing
    3. How to Prepare Creative Briefs for Copywriters and Teams
    4. Alex's Ecom Adventure (Link)
    5. Tactics and Insights for Info Product Post-Purchase Retention

  11. Unadvertised Bonus: BTS Look at Copy That's Marketing Strategies

    1 lesson
    1. Stream: How Copy That! Markets Its Products

"What do I get inside the Black Box Recordings?"

BONUS: The Copy That! "Black Box" Recordings

  1. The Copywriting Bootcamp Recordings

    12 lessons
    1. Thinking Like a Marketer, Thinking Like a Copywriter (2 Free Books)
    2. Mastering the "Language" of Copy (feat. Kyle Milligan)
    3. The Lifeblood of Copy: IDEAS (feat. David Deutsch)
    4. Getting and Keeping Attention with Strong Leads (feat. Mark Ford)
    5. Takeaways from Dozens of Email Tests
    6. Releads and Revising Effectively
    7. Session 8
    8. Sesh 9
    9. Sesh 10
    10. Sesh 11
    11. Sesh 12
    12. Sesh 13

  2. The E-Marketer Bootcamp Recordings

    11 lessons
    1. Marketer Bootcamp Session 1
    2. Marketer Bootcamp Session 2
    3. Marketer Bootcamp Session 3
    4. Marketer Bootcamp Session 4
    5. Emarketer Bootcamp Session 5 pt 1
    6. Marketer Bootcamp Session 5 pt 2
    7. Emarketer Bootcamp Session 5 pt 3
    8. Emarketer Bootcamp Session 6
    9. Emarketer Bootcamp Session 7
    10. Emarketer Bootcamp Session 8
    11. Emarketer Bootcamp Session 9

  3. One-on-One Mentorship Call Excerpts

    1 lesson
    1. Full Marketing Funnel Design Crash Course

  4. Private Training & Business Consultation

    6 lessons

    1. Sean & Mark Ford - Private Copy Training Sessions

      1. Mark & Sean Session 1 - Front End vs Back End Copy
      2. Mark & Sean Session 2
      3. Mark & Sean Session 3 - Leads
      4. Mark & Sean Session 4
      5. Mark & Sean Session 5 - Offers
      6. Mark & Sean Session 6 - Urgency & Scarcity

NOW is Your ONLY Chance to Get Every Resource We've Ever Created for Just $450...

The combined value of these resources is $2748.

 

That's nearly $2400 in savings when you take advantage of this once-in-a-lifetime deal!

And if that's not enough to sway you, just know...

We’ll give you a full refund if you consume less than 10% of the course materials.

Seriously. If you look at what you bought and don’t think these courses can help you? We don’t want your money.

If that sounds like a fair deal to you...

Then we’d love to welcome you to our little Copy That! crew. <3

Just a few closing notes...

--------------------

  THIS DEAL ENDS:

11:59PM EST December 1, 2025 (Cyber Monday)

--------------------

 if you wait even a second after that...

No deal. Expired page. 

To lock in this deal click the button below.

 
"YES! I Want to Buy This Bundle!"