LIMITED TIME OFFER: COPY THAT!’S 2024 BLACK FRIDAY DEAL 

All 3 courses are part of our black friday deal...

(scroll down to find out more)

We are running the BEST deal we have ever offered this Black Friday season… But Black Friday isn’t the ONLY reason we’re giving you such a crazy price….

The truth is, this is also Copy That!’s extremely open and honest “we need money” sale.

You see, we have just returned from a trip to Florida that cost the Copy That! business about $30k in total.

Why did we spend so much money?

Because we hired an awesome Airbnb, a film crew, a ton of equipment, and set aside 2 weeks of our time in order to record the BIGGEST & BEST free copywriting course ever made.

Yep. We aren’t profiting whatsoever from the course we’re about to drop. 

It will be our free gift to newbies all over the world.

Unfortunately, Copy That! is still a business. We still have bills.

Although we don’t take cash ourselves, we have editors, assistants, and software fees to pay…

And considering we just splashed out $30k on a single asset that won’t earn us any money back directly…

Our bank account is looking pretty empty right now.

Which is why we decided to run the most ludicrous, hair-raising, tantalizing, crazy-value,  bat-sh*t special offer we have ever put together… And I’ll reveal what it is in just a moment.

Plus, we’re including the brand new “Platinum Collection,” which contains more than 45 masterclasses and resources, covering all kinds of copywriting niches & deep-dives into the methods we usually keep to ourselves.

Some of it from Patreon. Some of it never seen before.

Look…

I want to be frank with you here. 

We are only discounting our usual prices this much because we need to improve our immediate cashflow as a business. 

Hence, this offer is only available until Black Friday.  

We will never offer prices this low again. We don’t like to discount our stuff. 

But on this occasion, it’s worth sacrificing our usual values on pricing so we can justify having spent $30k and two weeks of our time on producing a free “how to get started” course for newbies. 

That’s why we are packaging all of our advanced resources that AREN’T suitable for newbies into this offer.

So, if you’re a fan of Copy That! Or if you simply want to obtain the best copywriting knowledge you possibly can… 

Then you need to see what we’re offering today. 

Four copywriters and marketers with about 40 years of combined experience producing direct response ads, brand advertising, marketing strategy, and content.

Here are some of the companies we’ve written for:

 
All of us have made stupid amounts of money doing this. We’ve also learned a lot in the process (and made a ton of mistakes).

So when we originally partnered up, we wanted to create a business that shared what we learned and actually helped folks become professional copywriters. (We also wanted to have some fun along the way. (We also wanted an easy way to train newbies so we could hire them.))

That’s why 90% of our content is completely FREE on our YouTube channel.

We’re trying to release everything a person needs to start learning and making money as a copywriter – WITHOUT having to pay for a course or mentorship.

Which is exactly why we spent a bunch of money in Florida the other week.

“So what’s this, then? Why on Earth are you selling courses?”

 
Well, the courses we sell aren’t intended for completely green beginners…

You see, newbies usually go on Youtube and search for things like “how to write copies beginner course free 2024.”

Here’s what they don’t search for:

• “Alternative and unusual methods of effective client outreach.”
• “How to transition from copywriter to marketing strategist.”
• “Quick wins I can score after onboarding a copywriting client.”
• “Effective storytelling techniques for sales copy.”
• “How to write a killer CV for a job application that maximizes my chances of standing out.”
• “Every marketing KPI, their meaning, how they’re calculated, and how to interpret them strategically in the context of a broader campaign.”
• “ROAS forecasting methods and projection models for sales campaigns.”
  
  

(All of those, btw, are references to videos and tools in the Copywriting Career Co-Pilot, The E-Marketer Master Plan, and, The Copywriting Platinum Collection.)

If we put out those videos publicly, the Youtube algorithm gods would smite our channel with great vengeance and furious anger (it’s happened to us before 👀).

And the people who ACTUALLY WANT those things?

They’re almost all people who have already launched their career or comfortably have the funds and patience to learn about such things – but either way, they are looking for ways to enhance what they’re doing to become better copywriters!

So now that I’ve explained the “why,” let me spell out clearly for whom this deal is intended and for whom it is most certainly NOT intended.

If the box above describes you, you should only be looking at our free material and the course we have coming to YouTube soon.

But for everyone else…

All right. Still with me?

Wonderful.

For I wish you to…

All 3 courses are part of our black friday deal...

(scroll down to find out more)

NEW: The Copywriting Platinum Collection

(Lifetime membership normally $199 ONLY $149 FOR A LIMITED TIME)

IMPORTANT: For the first time EVER, all of Copy That!’s copywriting masterclasses & private resources are in a single, organized place! (And more is being added all the time…)

When this new offer officially goes live,  it will cost $199 for annual membership… Or $20 per month for monthly membership… But TODAY, you can get lifetime membership for just $149… 

The Platinum Collection contains way too much to list in detail… So here’s a high-level overview of what you get.

Full Module: The Universal Principles of Copywriting 🌍

10+ masterclasses & resources including… 

• Sean’s “Beyond Features & Benefits” masterclass to set you above 99% of other “copywriters”
  
  
• How to truly use “dimensionalization” in copy so you can make everything you write way more relatable 
   
• The 3 levels of editing EVERY copywriter should know
  
  
• How to build a portfolio & practice copywriting even if you have zero real experience
  
  
• 20 prompts to help you practice – get started right now!
  
  
• 3+ walkthroughs on how to fix & properly edit your copy
  
  
• & much more… 
  
  

Full Module: Types of Copywriting 📝

 21+ masterclasses & resources including… 

• 3 deep-dive videos on how to master email copywriting
  
  
• A 101 & masterclass on writing advertorials
  
  
• Copy That!’s private masterclass on headlines & leads
  
  
• Sean’s method for researching and writing full sales letters
  
  
• A full introduction & walkthrough of landing pages, including real life examples
  
  
• Watch Alex write a full sales page from start to finish (everything in one video)
  
  
• YouTube ads scriptwriting masterclass
  
  
• How to launch a career in ecom copywriting
  
  
• Product page deep-dive, blueprint, and theory presentation
  
  
• & much more… 
  
  

Bonus Modules: Idea Generation, Other Concepts & Professional Interviews 🧠

• 13+ masterclasses & resources including…  
  
  
• 2 full-stack masterclasses on how to come up with original ideas
  
  
• A full walkthrough & masterclass on using storytelling in copywriting (plus a special guest video too)
  
  
• Unreleased book: The Lazy Copywriter’s Guide to Unfair Riches
  
  
• 40 years of expert knowledge directly from Mark Ford
  
  
• 37 mins of advice for ambitious copywriters from Rich Schefren
  
  
• A brand advertising tell-all with industry legend Jason Bagley 
  
  
• “Bartender to financial copywriter” - a behind-the-scenes look on how to get into financial copywriting 
  
  
• & much more… 
  
  

The Platinum Copywriting Collection is our most comprehensive stack of copywriting methods, tools, and tricks that are working RIGHT NOW. 

Each masterclass is categorized into its own section

And each description tells you exactly what you will get out of the resource…

Like this:

We’re going to price the Copywriting Platinum Collection at $199 on its own for annual access OR $20 per month for monthly access.

So it’s safe to say that this Black Friday offer will be by far the best time ever to get your hands on it.

(And remember, this is a lifetime offer, so once you have paid, you never need to pay again… Plus you’ll get every new piece of content added to the Platinum Collection… Forever!)

The Copywriting Career Co-pilot 

(Normally $99 ONLY $89 FOR A LIMITED TIME)

Here’s a question newbies often ask:

“What’s the best way to get clients?”

Here’s the only answer: All of them. 

Any professional copywriter who’s been doing this for any length of time will tell you that they’ve gotten work through platforms like upwork, cold outreach, calling local businesses, networking events, and job postings.

The same way most copywriters shouldn’t niche down too early in their career…

You shouldn’t fixate on a single method of getting clients.

You’ll eventually find the outreach method that works best for you…

But in the meantime, you need to learn how to do it all, so you can start testing.

When it comes to getting clients, The Copywriting Career Co-pilot is a compendium of Copy That!’s best job-getting materials…

Everything we have ever put together on how to get clients and make more money as a copywriter.

So if you want better clients and more money, this is the course for you.

But this isn’t a generic course or a single method that can only be applied to 1% of the copywriting population like most stuff out there…

Instead, you’ll get access to multiple masterclasses, cheat sheets, over-the-shoulder videos, private streams, and copywriting notes that have been essential for our careers to take off.

In other words: the lessons in the CCC (copywriting career co-pilot) took me from desperately seeking my first content gig on Fiverr to being Head of Marketing for a multi-million dollar health-tech company.

Look…

We see the common roadblocks newbies and intermediates constantly face.

The collection of resources in the CCC was designed to remove those roadblocks for you. 

If you've decided you want to get serious about copywriting, but you're struggling to put that ambition into actionable steps...

If you crave a behind-the-curtain glimpse of what successful copywriting & client-getting is made of...

Or if you simply want to cover all the bases and accelerate your career…

This course is meant to help you.

Here’s a summary of everything you’ll see when you first access this course:

Here are some bullets teasing what you’ll see in these masterclasses:

• "Am I ready to start prospecting for clients?" After watching the 3 main masterclasses in this course, you'll put that doubt to rest forever.
  
  
• ​"What do your eyes see first???" Take a 5-second test to discover why some CVs and pitches are 80% successful and why others NEVER hit their mark…
  
  
• ​"Copywriting is oversaturated." The truth is… anyone who says this only ever tries the same 2 or 3 methods for winning gigs. Let’s reveal exactly where they go wrong.
  
  
• ​No experience? Can you still get copywriting clients? YES! The secret is choosing the right targets - let's look at how you can start doing that today…
  
  
• ​Does your resume (or anything you send to potential clients) follow the 12 rules revealed in this course? 
  
  
• ​REVEALED: How to Build a Network So Solid That You'll Never Have to "Apply" for a Job Ever Again - (And the 11 Keys to achieving it…)
  
  
• ​👀 + 🖥 + 📄 = 🏆 (Who knew that 3 emojis could hold the secret to successful pitching?) - You'll know exactly what it means by the end of these masterclasses…
  
  
• ​Unlock the secrets to almost ALWAYS writing a resume in the top 1% of applicants… by watching: "HtWaT1%CRtAfAJoGYWaHaSPatRtLMa$100kJWIEWIWTWWI" - included as part of the Pitching Trilogy! (Man... is that name too long?
  
  
• ​Upwork and Fiverr are the only ways to find clients, right? WRONG! Your dream clients are just a few Google searches away.

The Video Audit Master Class

I reveal my favorite (and most reliable) method for landing my dream clients. 

Not only do I take you through all the theory so you understand EXACTLY why this works, I also include 3 full, raw examples of how I do it. 

That’s right – a behind-the-scenes look at every single step I take to land the highest paying clients.

How to Land In-House Jobs as a Copywriter

True to our word, we reveal all the paths we have discovered for landing paid work as a copywriter – that includes securing jobs in-house (as an employee). 

This module includes 3 actionable masterclasses you can start using TODAY… 

• Alex’s personal CV/resume masterclass on how to win over prospects and hirers (including access to the ACTUAL CV that landed me 80% of the roles I applied for… Seriously.)
  
  
• Jonathan’s guest CV masterclass to give you even more inspiration for crafting the perfect CV and landing the job of your dreams
  
  
• Sean’s revealing walk-through of 7 case studies of how people he knew landed lucrative roles as copywriters – free for you to follow

The Only Networking Masterclass You Will Ever Need

Introverted? Shy? Unsure of where to start when it comes to networking?

This masterclass will demystify everything for you. 

Packed with simple exercises you can use to build confidence and make connections… 

It’s no overstatement to say this recording is filled with all the secrets that took me YEARS to work out.

All condensed into one 2-hour masterclass, just for you.

COMING SOON: The “D&R Roadmap” | The Path to Landing a Great Client in 30 Days

Based on EVERYTHING we have ever learned about landing work as copywriters, we are putting together a completely personal take on what WE would do if we wanted to land a paying job in the next 30 days. 

This blueprint will follow my proven “D&R” method for standing out as a copywriter. 

And we won’t beat around the bush… This roadmap will be my unfiltered opinions on the best ways to find paying work. 

So keep an eye out… Because even if you buy the CCC as part of the Black Friday bundle, you will still get access to this new resource. 


And the CCC also has a ton more (including bonuses…)

• MASTERCLASS: Freelancing Business Basics: What to Expect as a Freelance Copywriter (1 hr 40 mins)
  
  
• MASTERCLASS: Quick Wins to Impress Your Clients | A Masterclass on Upselling Yourself (2 hrs 27 mins)
  
  
• Livestream Series: “How to Be Sticky: A ‘Six-Figure Copywriter’s’ FULL Research Process” (almost 20 hours of content!)
  
  
• ​Alex's Very Own Summarized Notes on 5 of the Best Copywriting Books
  
  
• ​ALL 9 Copy That! "Private Q&A Streams"
  
  
• Video Mini-Masterclass: “You Must Use a Sledgehammer: How to Get Attention From Clients with ‘Pattern Interrupts’”
  
  
• Our First Book (and a bonus stream): “No Man’s Niche: A method for getting clients in obscure markets”
   

It's true that a few copywriters manage to hit the big time with video sales letters and webinar copy, but like we always say: barely 1% of copywriters will ever join that club.

Becoming a long-form sales copywriter, entitled to royalties and commissions, is hard and getting harder for newbies to get into.

And to a lot of us, it just isn't appealing in the first place.

We want the option to make a lot of money with ANY business.

So it's a good thing there's still a reliable way to get paid more than most "old school" copywriters ever will...

How?

EMBRACE MARKETING STRATEGY. 

To make loads of money in marketing, you don't need to write 70 page promotions for a classic direct-response agency and bash out home run after home run. 

All you need to do is convince clients or in-house businesses that you're worth paying a lot of money for.

In almost every case... you can't do that with copywriting alone.

BUT!

If you incorporate even a handful of “marketing strategy fundamentals” into your arsenal, you'll quickly change from “copywriter” to “marketing consultant” in the eyes of your future clients.

And believe me, on average “marketing consultants” earn much more than “copywriters.”

The E-Marketer Master Plan will help you achieve this by showing you…

• ​The fundamentals of GOOD marketing strategy (WARNING: NOT what you'd learn at university...)
  
  
• ​How to "Swipe" the best ​funnels that are already working in the real world!
  
  
• ​How to apply each core concept in an easily repeatable, step-by-step way​.
  
  
• ​What selection of marketing skills are worth learning (because they almost always earn the most money).
  
  
• ​A FULL list of the terms, tactics, metrics, and strategy-flows you'll most need to know – it's kinda like a shortcut for any project you work on...
• ​And a ton more.

From absolute ZERO, this course is all you need to know about marketing strategy.

Here’s a summary of everything you’ll see when you first access this course:

99-minute Video Masterclass: “The Missing Piece of the Puzzle: Building Marketing Strategies That Work”

Join me as I reveal the most important concept you need to know for building strategies from scratch. 

It's universally applicable and once you know it, you will NEVER look at marketing the same way again.

From Macro Strategy to the “3 Goals” of marketing, this gives you more knowledge on marketing strategy than 95% of copywriters/marketers in just 2 hours.

110-minute Video Masterclass: “Funnel Hacking: How to Ethically Spy On Your Competition (& Find Ideas)​”

Lindsey and Sean will take you through the simplest way to access a limitless supply of good marketing ideas.

Our step-by-step funnel hacking guide means you'll never be lost for where to start.

If you want to shortcut your way to confidence, then this is the masterclass for you. 

57-minute Video Masterclass: “Up Your Income: The Best Marketing Skills for Increasing Your Earning Power”

These 5 marketing skills were directly responsible for taking me from $5,000 per month to $19,000+ per month... Without working any more hours.

It's crazy what people will pay you when you're the only one who knows about a few fundamentals. 

(Fair to say that I am pretty excited about sharing these with more people...)

34-page Report: “Everything You Need to Know About Marketing Metrics”

34 pages of nothing but facts. 

This could be the difference between you feeling ultra-confident in your next pitch call... and having no idea what to say.

Enjoy your new guide on almost everything you need to know about KPIs, metrics, and marketing acronyms.

3 Short Video Masterclasses: “Fill In the Gaps: The Things They Don't Teach You at Marketing School”

Despite how super important the "theory" of marketing strategy is, there are a few lessons you just don't understand until you've seen them first-hand.

So we want to give you a headstart.

These 3 mini-masterclasses will share some insanely valuable insights that often get overlooked, such as: 

• The Passive-Active Marketing Dynamic: Strategy Works Best When One Hand Shakes the Other
  
  
• ​How to Turn the “Sleepiest,” Most Passive Components of Your Marketing into Active Moneymakers
  
  
• ​The Anvil & the Hammer: The Ideal Marketing Ecosystem for Virtually Any Product Promotion
  
  
• ​What Most Marketers Get Wrong About the Front-End & The Back-End
  
  
• ​5 “Black Holes” in Your Marketing Strategy & How to Fix Them
  
  

You’ll also get several free bonuses, including:

• Rod’s Brand Marketing Strategy Masterclass
  
  
• A mini-masterclass on A/B testing
  
  
• Sean’s magic campaign calculator, which tells you how much money you can make BEFORE you spend even a single DOLLAR on an ad

If You Bought These Courses Separately Without a Discount, You’d Have to Spend $697

(Which would already be a pretty good deal.)

Seriously, just compare that number to other popular Youtube copy gurus…

They’re selling single client outreach courses for $497… 

Copy “MBA” programs for $997…

Social media marketing courses for $2999.

And if you look at the comments of our free 5-hour Fundamentals of Copywriting course on Youtube? 

You’ll see a LOT of remorseful refugees who blew money on these courses, telling us that our free material is better than their paid material.

_{(Disclaimer: these monetary results are not typical.)}

These comments are why we do this. Again: we set out originally to help people.

And we charge so little for our paid materials because

Unlike a lot of these “gurus”...

We don’t personally profit from selling copywriting courses.

Copy That! is our hobby.

We make our money from actually marketing and writing copy for real businesses!

(Shocking, right?)

The money we get from selling courses helps us produce more and better videos and create more content to help more people.

But in this bundle, we’re charging even less than we normally do.

Not only is this great for YOU, it also helps us keep the business bank account full after our Florida trip.

So, we have an even better deal to offer you than we have been letting on…

You can either… 

Buy any 1 of Copy That!’s courses for

Up to 25% off

OR

Buy all 3 of Copy That!’s courses for just

$697 $397

(That’s 43% off)

$397 is all you will need to pay for LIFETIME ACCESS to:

• Our brand new Copywriting Platinum Collection… 
• The Copywriting Career Co-pilot…
  
• And the E-Marketer Master Plan.

(Or of course you can buy them individually for a smaller discount.)

Now… that has to be – at the very least – somewhere in the realm… somewhere in the vicinity… somewhere in the proximity of an amazing deal.

So if you agree, here’s a magic button that will transport you to our order form page, allowing you to lock in this deal:

Or, if you really do only want a discount on ONE of the courses… Click the respective button below…

But if you’re still on the fence, please allow me to whip out some…

Social Proof from Real Humans (Perhaps Like Yourself?) Who Actually Bought These Courses And Generally Had Nice Things To Say

Hilde Goorts wrote:

“I've learned more from [CCC] than my 10K Ray Edwards qualification. Worth every penny...”

Tad Racca wrote: “There are plenty of resources here you won't get anywhere else. So much, that it's sometimes overwhelmingly valuable. Just don't forget to practice other than consuming the content too much!”

An anonymous customer wrote: “4 weeks after I bought [CCC] I got my first client.”

Micah Prior wrote:

“The team at Copy That! are the real deal. They don’t sugarcoat anything or give out surface-level information. They will give you the tools to take your copywriting career from zero to as far as you want it to go! And, they don’t rip your eyes out either. Their premium content and masterclasses are insanely affordable. I was so blown away by the amount of value packed… that I’m surprised they’re not charging 10x or even 100x the price!

I was on the verge of throwing in the towel on my copywriting career before I discovered these guys again. I thought I would never see the ROI I want on all the time and resources I’ve invested into developing this career, but the Copy That! showed me how there’s no limit to what I can do as a copywriter. There are ample opportunities available so long as you’re willing to get creative.

 To Sean, Alex, and everyone at Copy That, thank you!! You’re all doing God’s work. Keep doing what you do.”

Micah (and everyone else who’s written in), if you’re reading this: Thank you! You’re the reason we do this.

“But, Like, Surely You’re Cherry Picking. Show Us the BAD Reviews!”

Shrewd! I like you!

Truth is, we have had some bad reviews.

For example, when we added a request for reviews to our post-purchase email sequence, this happened.

Of the hundreds of people who have purchased our courses, we did get one 1-star review.

What did this person hate about their course?

Well, in response to the question “What big goals were you hoping to achieve when you invested in the [CCC]?”

The person said, “Start a copywriting career. It didn't help me at all.”

Fair! No product can help every person.

And then the next question was “What content, tools, or templates would you like to see us add in future updates?”

Their response?

“Stop with the six figures in six months guff.”

Now, I have looked at all our videos, all our content, all our copy.

Never, not once, have I seen any member of Copy That! ever promise that anyone would ever achieve 6 figures in 6 months.

So it’s obvious this person didn’t seem, uh, sure of what he was reviewing.

But let me use this one-star review to make a promise:

“You will probably not achieve 6 figures in 6 months.”

Be real cool if you did! And I certainly hope you do!

That said…

If you want an honest-to-goodness shot at scaling your income to 6 figures over time?

You must (at one point or another) learn and practice the skills we teach in the Copywriting Platinum Collection, the Copywriting Career Co-pilot and the E-Marketer Master Plan.

You can get that info from us…

You can pay someone else more money to learn the same or less…

Or you can gain it through years of experience.

We certainly hope you choose us.'

But the choice is totally yours to make.

Brass tacks.

Let’s get down to them.

For this offer on this page only… you get lifetime access to all of Copy That’s courses for $397, even though they normally sell in total for $697.

In other words, you save $300.

This deal comes down after midnight (eastern time) on November 29, 2024 (aka “Black Friday”).

If you wait till even a minute… a second after that? No deal. Expired page. Commence regret.

Also, we don’t normally offer a refund period. But for this deal? We’ll give you until the end of the year (December 31) to decide if you like what you bought.

Seriously. If you look at what you bought and don’t think these courses can help you? We don’t want your money.

Just email us and we’ll give you a full refund (though we’ll put a 😢 emoji because we’ll be sad to see you go).

If that sounds like a fair deal for a Black Friday to you?

Then we’d love to welcome you to our little crew.

Click the link below to lock in this offer – since it almost certainly WON’T happen again.

Or, if you really do only want a discount on ONE of the courses… Click the respective button below…

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_{Click this link for the main offer instead:} 

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